Little things mean a lot, and not doing the little things turns into big things. The difference between 7 wins and 10 wins this years, the lack of doing those little things.
Turning the ball over, not taking the ball away. In shotgun, when you need one foot for a 1st down. Have the QB boxed in, and then allow him to escape and make a play, have a hole, and the running back not hitting it, early in the year.
I hate to say it, but the difference between ISU and Iowa is that they do those little things, and we do not. And we have not done them all year.