Alright, you got me. I have some personal vendetta against Scheels. Their prices are VERY reasonable.
OH WAIT...someone else saw them for $25 somewhere else.
I am not sure anyone who has actually been to a Scheels before and looked at $40 T-shirts etc could say their prices are reasonable.
I just realized I am arguing about prices at a sports store....
I can concur that the prices do see a bit hight, but $60 for a replica jersey seems to be the average price these days. But I understand that in general, their store seems to be a bit on the high side when it comes to certain things.
I will say, I'm not overly impressed by the jersey's. Those of you who've tailgated with me last year, or as shown in some of the tailgate photos know that I got the throw back replica last year, and to me personally looks far, far better than the new ones. I mean, they don't even have Iowa State across the chest, they really are pathetic looking, and in my opinion don't deserve the $60 they're listed for. Besides, the color looks way more maroon to me than it should be. Definitely not a cardinal color.
EDIT: I also realize that the throwbacks last year are not consider the "new" ones, but they match the away jersey's which I think look better anyway, and actually look like they have better detail to them.