Personally I hate the song, but it's obvious that a lot of people like it (especially the oldsters) so I can live with it. But it should absolutely not be played until the game is won. It should be a tradition associated with winning, not simply being in a competitive game going into the fourth quarter. They should play something a little more raucous during the break before the fourth quarter.
All of this said, I freely admit to my bias that everything sucks when you're losing. If we're 7-2 right now they could probably play the intro to My Little Pony between quarters and I wouldn't care.