Big 12 announces 2020-21 fiscal year revenue distribution

Jul 18, 2016; Dallas, TX, USA; Big 12 commissioner Bob Bowlsby speaks to the media during the Big 12 Media Days at Omni Dallas Hotel. Mandatory Credit: Kevin Jairaj-USA TODAY Sports

The Big 12 announced on Tuesday it will distribute roughly $345 million in revenue to the conference’s member school on Tuesday, marking the second-straight year the league’s revenue declined due to the COVID-19 pandemic.

Each of the league’s 10 schools will receive $34.5 million for the 2020-21 fiscal year, which is down more than $3 million from $37.7 million last year.

That difference can be attributed to a $50 million revenue shortfall of what was expected before the pandemic. League commissioner Bob Bowlsby credited that difference to reduced money from TV contracts, reduced ticket sales and the league not having a team in the College Football Playoff.

The number of fans allowed to attend games across the league for every sport varied by the institution. There was less television inventory for the league, specifically with shortened football and basketball schedules.

“Looking at it at this time last year or even a couple, three months later than this, if we could have signed up for $35 million,” Bowlsy told the Associated Press. “We would have done it in a heartbeat.”

Bowlsby added that he anticipates revenue distribution to each school pushing above $40 million next season for the first time. League revenue distribution had increased in 13 consecutive years before the NCAA Tournament-less 2019-20 year when it went down roughly $1.1 million from the previous year.

While the SEC provided its member institutions with a $23 million supplemental revenue distribution earlier this month, the Big 12’s Board of Directors elected last summer to help schools on a case-by-case basis rather than making a blanket payment to the entire league.

“They didn’t want to have to mortgage any of our future in order to take a loan or borrow against TV money or any of those things,” Bowlsby said.

Jared Stansbury


Jared a native of Clarinda, Iowa, started as the Cyclone Fanatic intern in August 2013, primarily working as a videographer until starting on the women’s basketball beat prior to the 2014-15 season. Upon earning his Bachelor’s degree in Journalism and Mass Communication from Iowa State in May 2016, Jared was hired as the site’s full-time staff writer, taking over as the primary day-to-day reporter on football and men’s basketball. He was elevated to the position of managing editor in January 2020. He is a regular contributor on 1460 KXNO in Des Moines and makes regular guest appearances on radio stations across the Midwest. Jared resides in Ankeny with his four-year-old puggle, Lolo.

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