Anyone have any "scoop" on what some of the ads this year might include? What Super Bowl ads do you consider classics? One of my recent personal favorites is the Bud ad with the two cowboys watching horses play football...Cowboy 1: "This official is a real ***". Cowboy 2:"No, I believe that's a zebra". I also recall that Master Lock used their entire advertising budget on placing one ad during the game. It showed one of their locks being shot and not breaking. I read somewhere that a recognition study was done later and most people recalled seeing that ad 10-15 times even though it was only shown 1 time (during the Super Bowl).