The link below is to a Houston Press article, a free paper in Houston that publishes ads for massage parlors and gay chat lines. The article is Turkeys of the year and for sports, Mack Brown got the honor/disgrace. And ISU is dissed more than Baylor in the article with a TRIPLE exclamation (!!!) vs. Baylor only getting one exclamation. 2010 Turkeys of the Year - Page 3 - News - Houston - Houston Press (scroll down to the Mack Brown heading about 1/3 a page down.) This is how ISU is viewed in a state where ISU is part of the conference, so how do you think ISU is viewed outside of Big 12 territory? Somewhat like Indiana, Baylor, Kentucky....if at all. So a win against Texas, Texas Tech and an OT loss to Nebraska this year all on t.v. do really help exposure. Give it a decade of consistently finishing in the upper middle of the pack in the Big 12 like Texas Tech has done and a lot more people will know about ISU football.