The Cy-hawk series, developed by the Hy-Vee people, confronts this rivalry with great civility. That is healthy. But...that commercial they use always sends me to the 'fridge. I do not like that commercial. (where the allegiance of the young married couple is split) Please tell me they air that same commercial on all hawkeye sporting events that are on TV. I've never watched one, but I trust they torture the eiu fans with it as well. Next year I'm hoping they'll have two or three different commercials -- just for the sake of diversity.