I went to a local electronics store (Ultimate Electronics) yesterday to do some comparative shopping on Blu-ray players. I couldn't find any in the store. The sales clerk told me that they were completely sold out and, in fact, had 250 pre-ordered Sony players for customers. These things are flying off of the shelves. I asked what differences were between players and he told me that the only fundamental difference was load time. (Panasonic having the quickest loading times?) Any recommendations?