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Thread: Kum & Go Beer

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    Kum & Go Beer

    I received word today that Kum & Go will be launching their own line of beer in 2 weeks.

    I am sure that it will prove to be popular and provide lots of laughs at tailgates this fall.

    Kum & Go is already producing their own line of energy drinks.



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    Re: Kum & Go Beer

    Kum & Go beer? It will be cheap and the quality will be one step up from sewer water and two steps up from Natty Light. Krause is exploiting the down and out alcoholics with this one. Classy!



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    Re: Kum & Go Beer

    7-11 launched their own beer brand in April. It must be selling OK if K&G is pursuing it. I agree with the OP and hope they leave their name off of it as I already am streaming tears thinking of the nicknames it would receive.



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    Re: Kum & Go Beer

    Quote Originally Posted by Senolcyc View Post
    Krause is exploiting the down and out alcoholics with this one. Classy!
    Them and poor college students.



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    Re: Kum & Go Beer

    It will be in black and gold cans and taste like gasoline.



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    Re: Kum & Go Beer

    It's a very interesting marketing situation. Did Kum & Go buy stock in a brewery somewhere, or are they just rebranding some other brewer's beer?


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    Re: Kum & Go Beer

    [QUOTE=CYKID;1839600]7-11 launched their own beer brand in April. It must be selling OK if K&G is pursuing it. I agree with the OP and hope they leave their name off of it as I already am streaming tears thinking of the nicknames it would receive.[/QUOTE]

    It's an incredibly stupid name for a convenience store, but would be infinitly more funny on a beer can.



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    Re: Kum & Go Beer

    Quote Originally Posted by jbhtexas View Post
    It's a very interesting marketing situation. Did Kum & Go buy stock in a brewery somewhere, or are they just rebranding some other brewer's beer?
    I would like to know the answer to this question as well. Would be cool if they partnered with an IA brewery.



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    Re: Kum & Go Beer

    Quote Originally Posted by RayShimley View Post
    I would like to know the answer to this question as well. Would be cool if they partnered with an IA brewery.
    There's no place in Iowa that's going to be able to produce the volume they're looking for.

    I would assume that they are contracting it out to Miller or another macro-brewery.



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    Re: Kum & Go Beer

    Quote Originally Posted by Broodwich View Post
    I would assume that they are contracting it out to Miller or another macro-brewery.
    If this is the case, I'm curious what the strategy is behind this.

    To get a cheap beer and remove the stigma of the typical cheap beer brands by giving it a house brand name?

    To get a much better price from on the entire product line from a macro-brewery due to more volume?


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    Re: Kum & Go Beer

    Can't wait to try it.



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    Re: Kum & Go Beer

    Since someone else started it and this thread won't last long I think they should call it Guzzler.



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    Re: Kum & Go Beer

    Should call it E3.2 or whatever the alc. content is.



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    Re: Kum & Go Beer

    In before the thread gets locked........



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    Re: Kum & Go Beer

    Quote Originally Posted by jbhtexas View Post
    If this is the case, I'm curious what the strategy is behind this.

    To get a cheap beer and remove the stigma of the typical cheap beer brands by giving it a house brand name?

    To get a much better price from on the entire product line from a macro-brewery due to more volume?
    There are very few large-scale brewers any more. Beers like Schlitz, and Pabst which are recipes and brands owned by Pabst are actually contracted out to Miller to produce. City Brewery in Lacrosse does contract brewing too, in fact that's why they bought the old Latrobe Brewery in PA (Rolling Rock is now made at AB facilities because they bought the company, recipe and brand)

    I would imagine that Kum & Go has a recipe and a price-point in mind and they are contracting the production out to a larger brewery (like Miller) for fulfillment. No place in Iowa has the capacity for that kind of volume yet.



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