McDermott said there's a respectful tone with him and other coaches toward their cross-state rivals.
``Too many of our fans take the rivalry so seriously and that's great, but you can also have fun with it, and I think that's what Jamie has done with the billboard,'' McDermott said. ``There's no animosity between he and the Hawkeyes or any of us and the Hawkeyes, at least in my view. It's a very respectful rivalry in my opinion, and I think we're fortunate in the state of Iowa to have a rivalry such as that.''
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