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  1. #1
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    Mercury the Next Brand to Die?


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    Re: Mercury the Next Brand to Die?

    [ame=http://www.youtube.com/watch?v=KVjBpDbePfA]YouTube - Alan Jackson (Mercury Blues)[/ame]


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    Re: Mercury the Next Brand to Die?

    Who drives a Mercury anyways? (Besides Alan Jackson.)



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    Re: Mercury the Next Brand to Die?

    I'm actually surprised that they've lasted this long, to be honest.



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    Re: Mercury the Next Brand to Die?

    I hope not, I just bought one last year.


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    Re: Mercury the Next Brand to Die?

    Good move on Fords part. Go the Japanese route and go with two brands (luxury and plain jane). Honda/Acura, Nissan/Infiniti, etc. I think Toyota should get rid of Scion and just stick with Lexus. At least Scion is aimed towards younger people. Brands like Oldsmobile, Mercury, etc have an elderly demographic.

    Now Dodge needs to do something. I don't think many people consider Chrysler a luxury division.



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    Re: Mercury the Next Brand to Die?

    Quote Originally Posted by VeloClone View Post
    I hope not, I just bought one last year.
    Quote Originally Posted by dmclone View Post
    Good move on Fords part. Go the Japanese route and go with two brands (luxury and plain jane). Honda/Acura, Nissan/Infiniti, etc. I think Toyota should get rid of Scion and just stick with Lexus. At least Scion is aimed towards younger people. Brands like Oldsmobile, Mercury, etc have an elderly demographic.

    Now Dodge needs to do something. I don't think many people consider Chrysler a luxury division.
    Hey, was that a shot!?!?


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    Re: Mercury the Next Brand to Die?

    Quote Originally Posted by Stewo View Post
    I'm actually surprised that they've lasted this long, to be honest.
    agreed, no big loss if mercury goes



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    Re: Mercury the Next Brand to Die?

    I don't think it'll be much longer before the American car makers are only Chevy, Ford, Cadillac, Dodge and probably GMC, Buick and Lincoln. The foreign car makers are starting to take business away from Buick and Lincoln. I'm just not sure that there will be a need/want for GMC's vehicles for a whole lot longer.



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    Re: Mercury the Next Brand to Die?

    I didn't know Mercury was still making new cars.



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    Re: Mercury the Next Brand to Die?

    I assumed they were already gone.


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  12. #12
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    Re: Mercury the Next Brand to Die?

    Quote Originally Posted by VeloClone View Post
    I hope not, I just bought one last year.
    No doubt, where would you ever be able to get it serviced or get replacement parts?



  13. #13
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    Re: Mercury the Next Brand to Die?

    Quote Originally Posted by SeattleClone View Post
    No doubt, where would you ever be able to get it serviced or get replacement parts?
    Both Ford and Lincoln dealers can easily service Mercurys. They have access to all the diagnostic equipment and parts necessary to properly handle repairs and, if Mercury is indeed dead, warranties.


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    Re: Mercury the Next Brand to Die?

    I wouldn't worry about service/parts. Everything they make there is a Ford equivalent. The only thing to worry about is resale and if resale was important to you than you'd have never bought a Mercury in the first place. Nothing wrong with owning a Mercury, they are pretty good cars overall.



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    Re: Mercury the Next Brand to Die?

    Quote Originally Posted by Stewo View Post
    I don't think it'll be much longer before the American car makers are only Chevy, Ford, Cadillac, Dodge and probably GMC, Buick and Lincoln. The foreign car makers are starting to take business away from Buick and Lincoln. I'm just not sure that there will be a need/want for GMC's vehicles for a whole lot longer.
    Why would GM keep Buick and not Cadillac?




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