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    Q & A with Assistant Athletic Director Mary Pink

    I stumbled across this article which is an interesting interview with Mary Pink, Assistant Athletic Director. It discusses some of the marketing and football game day activities.

    LINK



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    Re: Q & A with Assistant Athletic Director Mary Pink

    Overall I liked the interview, except for this one quote: "We are going to be doing some pre-game cheers, but we may not do them as long on the field."

    What!?!?!? Do we really need to have that again? I thought it was a flop last year. I personally think that it gives visiting fans the wrong impression of the crowd. Do we really need someone to lead us in a pregame cheer?
    I don't think so. If you aren't excited by the time you enter the stadium then you're in the wrong place.



    What ever happened to truth, justice and the American Way?

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    Re: Q & A with Assistant Athletic Director Mary Pink

    Pink: It's numbers, but it's also excitement. For example, the Nebraska football game last year was Cardinal Rules day. Seeing all the gold in the stands, that was a success to me. Some of it is whether you sell a certain number of tickets, but it's also what you see and hear. You also get response from your fans with customer surveys.
    just something about that doesn't make sense....



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    Re: Q & A with Assistant Athletic Director Mary Pink

    You mean like it was Golden Rules day and not Cardinal Rules day?



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    Re: Q & A with Assistant Athletic Director Mary Pink

    Quote Originally Posted by SuperCy View Post
    What!?!?!? Do we really need to have that again? I thought it was a flop last year. I personally think that it gives visiting fans the wrong impression of the crowd. Do we really need someone to lead us in a pregame cheer?
    I don't think so. If you aren't excited by the time you enter the stadium then you're in the wrong place.
    Agree 100%. The first time I tried to participate. The rest of the games I pretty much ignored it since it was such a FusterCluck.



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    Re: Q & A with Assistant Athletic Director Mary Pink

    I don't think that Jeff Johnson or even the majority of the fans were embarrassed at all by the cheers. And how do you "know for a fact" that most people are not in favor of the pre-game cheers? Did you take a poll yourself? If you don't like the cheers then don't participate.


    Last edited by dbronco7sc; 05-04-2007 at 01:04 PM. Reason: Quotation removed: Posted by Unauthenticated User

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    Re: Q & A with Assistant Athletic Director Mary Pink

    Quote Originally Posted by Cyfan322 View Post
    If you don't like the cheers then don't participate.
    That's the problem...too many won't participate because they're "too cool for school".

    Sometimes as a fan, you do things that aren't "cool" individually yet are fun when the whole stadium does it together.

    Do I love the cheers? No. Yet I think they're good to get the crowd fired up and would look good if everyone actually participated.



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    Re: Q & A with Assistant Athletic Director Mary Pink

    Quote Originally Posted by SuperCy View Post
    What!?!?!? Do we really need to have that again? I thought it was a flop last year. I personally think that it gives visiting fans the wrong impression of the crowd. Do we really need someone to lead us in a pregame cheer?
    Most people I know liked the pregame cheers and hope they continue.



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    Re: Q & A with Assistant Athletic Director Mary Pink

    Okay, haters... I respect that you don't like the pre-game cheer session with Jeff Johnson. Some of you have poo-pooed the idea of the inflatable tunnel and helmet. I understand. However, since some of you seem to know what we should be doing (or at least what is "cool" and "not cool") how about you share your ideas with us? What are your plans for creating a unique atmosphere at Jack Trice before the games that will cause people to put down their beer in the parking lot and be in their seats before kickoff?

    Don't blame the athletic department for trying new things - at least they're trying and not maintaining the status quo as previous AD's have done.



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    Re: Q & A with Assistant Athletic Director Mary Pink

    Quote Originally Posted by ISUFan22 View Post
    That's the problem...too many won't participate because they're "too cool for school".
    Definitely do not agree here. It is not the case that everyone is in their seats with 20 minutes to go before kickoff just waiting for something to get them excited for the game. You have people coming into the stadium up until 10 minutes after kickoff who are focusing on getting to their seats. You have people who do come early but do so to watch the teams warm-up and size up the other team before kickoff. You have people who were tailgating who are focused on little more then finding a bathroom and getting to their seats. Some people meet up with friends in the stadium and are catching up on events since the last home game. The list could go on and on.

    If you have everyone in their seats before the pre-game cheers start and are focused on it, maybe you're argument has some clout. It is next to impossible to get that many people focused when there is so much going on. I tried to participate the first few games and actually felt sorry for Jeff Johnson because he has to feel like he's leading a circle jerk with no way to get the heck out of it except for the start of the game.

    I am not a hater of this tradition as stated above either, I just think it is going to be tough to get 50% participation or higher..

    Need a new original tradition..


    Last edited by Cyclonesrule91; 05-03-2007 at 08:54 AM.

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    Re: Q & A with Assistant Athletic Director Mary Pink

    I think we should do more with Cy. Whenever he starts sword fighting or light-saber fighting or whatnot, people always seem to gather round and watch. Maybe some kind of spotlight segment prior to the game on the field. Cy doesn't yell, so maybe he could lead the cheers and hold up signs, people would yell louder because they won't feel like they're competing with Jeff Johnson... Cy seems like an under utilized marketing tool and could be the start of some really great traditions.


    Last edited by isugcs; 05-04-2007 at 11:35 PM.

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    Re: Q & A with Assistant Athletic Director Mary Pink

    As much as the department tries, winning will create a great atmosphere while losing creates a poor atmosphere. Last year's Kansas game reminded me of some crowds late in the Criner era, even worse than the Walden years. With Iowa having more fans, I do think we have to market our football program hard, and I think we have done a great job the past several years with TV, radio and newspaper ads. Even the huge posters on the wall at Jordan Creek Town Center is a sweet touch.

    However, the new gameday stuff last year bordered on embarrassing, particularly as the year went on, and we were losing. I thought we already had a pretty good gameday atmosphere, but then again, I am not into gimmicks.



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    Re: Q & A with Assistant Athletic Director Mary Pink

    Some cheers are better than others. Basketball games have a great atmosphere with the band and the crowd. The cheers themselves just have to be better. I'm not a fan of 'Cyclone! Power!'.... it reminds me too much of White Power!



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    Re: Q & A with Assistant Athletic Director Mary Pink

    I've never understood why Jeff Johnson has to lead the cheers.....isn't that what CHEERLEADERS are for?

    Why aren't they starting new traditions?



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    Re: Q & A with Assistant Athletic Director Mary Pink

    I think Mary has done a great job in her position and the marketing of Iowa State has been great.

    Quote Originally Posted by isugcs View Post
    I think we should do more with Cy. Whenever he starts sword fighting or light-saber fighting or whatnot, people always seem to gather round and watch. Maybe some kind of spotlight segment prior to the game on the field. Cy doesn't yell, so maybe he could lead the cheers and hold up signs, people would yell louder because they won't feel like they're competing with Jeff Johnson... Cy seems like a under utilized marketing tool and could be the start of some really great traditions.
    I do know that they have been using Cy to market the "Eye on Cy" campaign... but I agree that it would be fun to have a set aside time for a skit that Cy is in.

    I always thought it would be a great idea to have a "Cy" Clone Machine... that can clone Cy and then multiple Cy's could go demolish the opposing school's mascot!

    Unfortunately there are a lot of things going on throughout the game day and in order to add something to the schedule, they need to remove something else.



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