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  1. #1
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    CBS/Turner Sign 14 yr. deal, Tourney to Expand

    Here is the press release, note the tourney will expand to ONLY 68 teams next season.

    CBS SPORTS, TURNER BROADCASTING SYSTEM, INC. AND THE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION REACH 14-YEAR AGREEMENT FOR DIVISION I MEN’S BASKETBALL CHAMPIONSHIP
    Agreement Includes Television, Internet, Wireless and Marketing Rights Through 2024


    INDIANAPOLIS--- The NCAA today announced a new 14-year television, internet and wireless rights agreement with CBS Sports and Turner Broadcasting System, Inc., to present the Division I Men’s Basketball Championship beginning in 2011 through 2024 for more than $10.8 billion. As part of the agreement, all games will be shown live across four national networks beginning in 2011 – a first for the 73-year old championship.
    Additionally, CBS Sports and Turner Broadcasting have been licensed and will collaborate on the NCAA’s corporate marketing program.

    Late Wednesday, the NCAA Division I Men’s Basketball Committee unanimously passed a recommendation to the Division I Board of Directors to increase tournament field size to 68 teams beginning with the 2011 Championship. The recommendation will be reviewed by the Division I Board of Directors at its April 29 meeting.
    The new agreement sustains the long-term financial stability of the Association. As with the current contract, approximately 96 percent of the revenue generated from this new agreement will be used to benefit student-athletes through either programs, services or direct distribution to member conferences and schools. Further, the agreement ensures student-athletes across all three NCAA divisions will continue to be supported in a broad range of championship opportunities, access to funds for personal and educational needs, and through scholarships in Divisions I and II.
    Beginning with the 2011 championship, opening- , first- and second-round games will be shown nationally on CBS, TBS, TNT and truTV. CBS and Turner will split coverage of the regional semi-final games. CBS will provide coverage of the regional finals, as well as the Final Four® including the National Championship Game through 2015. Beginning in 2016, coverage of the regional finals will be split by CBS and Turner with the Final Four and the National Championship game alternating every year between the CBS Television Network and Turner’s TBS.
    CBS Sports has broadcast the NCAA Division I Men’s Basketball Championship since 1982. This year’s broadcast of the Championship game earned an average national household rating/share of 14.2/23, up 31% from a 10.8/18 last year, the highest rating in five years.
    Under the new rights agreement, NCAA March Madness on Demand®, the Emmy Award-winning video player that provides live streaming video of the NCAA Division I Men’s Basketball Championship, will continue to be launched from NCAA.com and CBSSports.com. Turner has also secured the rights for any Time Warner digital property. The player will be operated and developed by Turner and have enhanced digital rights allowing the NCAA to deliver content for multiple Turner and Time Warner platforms.

    “This is an important day for intercollegiate athletics and the 400,000 student-athletes who compete in NCAA sports,” said NCAA Interim President Jim Isch. “This agreement will provide on average more than $740 million annually to our conferences and member schools to help student-athletes in 23 sports learn and compete.”
    “We’re excited this agreement continues our long-standing relationship with CBS, a partner company that has captured the unique spirit of the collegiate model of athletics, and brings a new partner in Turner Broadcasting to the Championship and NCAA basketball,” added Isch.
    “This agreement with our colleagues at Turner and the NCAA secures CBS’s standing as a year-round leader in sports television well into the next decade,” said Sean McManus, president of CBS News and Sports.
    “In this agreement, we have created a new strategic partnership that not only makes this prestigious property an ongoing core asset in our stable of major television events, but a profitable one as well. We look forward to working with our friends at Turner as together we combine our industry-leading media assets to maximize the value of this great NCAA Championship.”

    This is a landmark deal for Turner Broadcasting and we’re extremely pleased to begin a long-term relationship with the NCAA and our partners at CBS and to have a commitment that extends well into the next decade," said David Levy, president of sales, distribution and sports, Turner Broadcasting System, Inc. “The NCAA Men’s Basketball Tournament has a rich tradition and is one of the most talked about sporting events every year highlighted by the Final Four and the National Championship Game.”

    "We are well-positioned to monetize our investment in NCAA programming across three nationally distributed networks. With the combined linear and digital assets of these two large media companies we'll be able to maximize the exposure of the Tournament, as well as provide incomparable access for viewers. "
    Moving forward under the new contract, a committee headed by Harvey Perlman, University of Nebraska-Lincoln chancellor, will study and recommend prospective revenue distribution formulas to the Division I Board of Directors. Under the current contract, 96 percent of all NCAA revenue is returned to membership either in direct payments or in programs and services. The committee will follow principles of the current formula that ensure access to funds by student-athletes for educational, personal and emergency needs; that favor a broad-based approach to sports sponsorship; that continue to encourage more grants-in-aid rather than less; and that promote enhanced academic support of student-athletes.
    Additionally, given the NCAA emphasis on academic reform, the committee will examine the need to strike a balance between Division I men’s basketball championship performance and academic achievement through either the NCAA’s Academic Progress Rate or Graduation Success Rate metrics or both.

    ESPN, the long-standing home for NCAA Championships such as the Division I Women’s Basketball Championship, College World Series, Frozen Four and others, will continue to broadcast a full complement of events over the coming years as well.
    “The economic challenges of the day are being felt on campuses across the country. The amount of revenue from this agreement isn’t the focus of this moment, rather it is the long-term security it provides as well as what is done with the money. We put our money where our mission is…supporting student-athletes so they can be successful in the classroom and in life,” said Isch.



  2. #2
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    Re: CBS/Turner Sign 14 yr. deal, Tourney to Expand

    Wow. They added 3 teams. Neat.



  3. #3
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    Re: CBS/Turner Sign 14 yr. deal, Tourney to Expand

    So now what, only four play in games no one will watch?



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    Re: CBS/Turner Sign 14 yr. deal, Tourney to Expand



    Me likey


    I still would've rather had ESPN get it, but as long as all the games are shown, I really don't care who gets it.


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    Re: CBS/Turner Sign 14 yr. deal, Tourney to Expand

    Moving some of the games to Turner, eh?

    I saw cable in the NCAA's future but not on TBS and TNT.



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    Re: CBS/Turner Sign 14 yr. deal, Tourney to Expand

    Quote Originally Posted by Gordyo5 View Post
    So now what, only four play in games no one will watch?
    If the play in games featured bubble teams instead of small conference champions, I think they would be more effective.


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    Re: CBS/Turner Sign 14 yr. deal, Tourney to Expand

    Hell yes, bringing in TBS, TNT, and truTV to air the other games means no more paying for the March Madness package.

    I can't believe though that starting in 2016 they are going to alternate the title game between CBS and TBS, and they are also going to divide up the regional finals and the final four. Those are huge events to be on a cable channel that is known more for Seinfeld and Office reruns than live sports.



  8. #8
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    Re: CBS/Turner Sign 14 yr. deal, Tourney to Expand

    What the heck channel is truTV?



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    Re: CBS/Turner Sign 14 yr. deal, Tourney to Expand

    Quote Originally Posted by sodakjoe View Post
    If the play in games featured bubble teams instead of small conference champions, I think they would be more effective.

    Couldn't agree more. Have 8 bubble teams play to be the 12 or 13 seed, the teams who won their conference tourney earned a bid, they shouldn't have to be included in the "play in" game. Save those games for teams who are still trying to play their way in.



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    Re: CBS/Turner Sign 14 yr. deal, Tourney to Expand

    Quote Originally Posted by sodakjoe View Post
    If the play in games featured bubble teams instead of small conference champions, I think they would be more effective.
    yeah i agree. adding more crappy teams isn't interesting to the majority of fans...



  11. #11
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    Re: CBS/Turner Sign 14 yr. deal, Tourney to Expand

    Quote Originally Posted by isuno1fan View Post
    What the heck channel is truTV?

    I think it maybe used to be courtTV or something like that. It shows endless episodes of Cops and Wildest Police Chases type stuff.



  12. #12
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    Re: CBS/Turner Sign 14 yr. deal, Tourney to Expand

    Quote Originally Posted by aeroclone View Post
    Hell yes, bringing in TBS, TNT, and truTV to air the other games means no more paying for the March Madness package.

    I can't believe though that starting in 2016 they are going to alternate the title game between CBS and TBS, and they are also going to divide up the regional finals and the final four. Those are huge events to be on a cable channel that is known more for Seinfeld and Office reruns than live sports.
    Wow you forget that these stations bring the best NBA coverage available and baseball games all season. TNT and TBS have been broadcasting sports for decades.



  13. #13
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    Re: CBS/Turner Sign 14 yr. deal, Tourney to Expand

    MUCH better than 96.


    68 is fair. More at large teams get in now.


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    Re: CBS/Turner Sign 14 yr. deal, Tourney to Expand

    Quote Originally Posted by heitclone View Post
    Wow you forget that these stations bring the best NBA coverage available and baseball games all season. TNT and TBS have been broadcasting sports for decades.
    And don't forget TBS had that "Night Tracks" show during the 80s that showed videos all night long! Back on topic...TBS and TNT have done a great job with the sports they have offered.



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    Re: CBS/Turner Sign 14 yr. deal, Tourney to Expand

    Wow. I dont think you could ask for much more. All games on TV, no enormous expansion, and the slight expansion will allow a few more teams in, and there are usually one or two that have a case for being in right now.



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