From the Des Moines Register, on page 5C from the article on the Big 10 channel.
"I would say waht you're seeing from the Big Ten," Says Iowa State athletic director Jamie Pollard, "is the future of televeision for sporting events that have that kind of support." And there is no turning back. Pollard fully expects the Big 12 to join the party soon. At this point, it can't afford not to."