AMES, Iowa John Pinero is Vince Lombardi. That is what it says on Pinero's business card. After hearing Pinero walk, talk and laugh like the legendary NFL coach, Iowa State's athletics staff and student-athletes from all 18 ISU sports would affirm the incredible likeness. But they would underscore as more important the message delivered in separate presentations by Pinero based on the values and discipline that marked Lombardi's life.

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