NCAA to continue with beer ads
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    NCAA to continue with beer ads

    It's very navie for University presidents, MADD and whoever else opposed to drinking to think "gee whiz, if we ban beer ads from our sporting events that hardly anyone under the age of 21 watches anyway*, that might prevent people from drinking", whatever and then these same University presidents would be complaining about the decline in advertising revenue that would result from banning Bud Light and Budweiser ads

    JournalStar.com - Lincoln, Nebraska - Ap - Sports - College

    *http://www.alcoholstats.com/mm/docs/6072.pdf
    On Thursday, the NCAA's executive committee decided it couldn't eliminate alcohol advertising nor stop the incorporation of college sports into the fantasy games and decided, essentially, to retain the status quo.

    "We want to be very conservative with this," committee chairman Michael Adams said of the beer ads. "Though we don't think this type of advertising is appropriate (for college sports), we have tried this once before in this country and it didn't work very well."

    Pressure mounted from many corners of the sports and non-sports world, pleading with the NCAA to change a policy that allows networks to sell 60 seconds of commercial time for each hour they're on the air. Ads can only be sold for beverages containing 6 percent or less of alcohol _ almost exclusively beer _ during the NCAA's national championships.

    The NCAA also requires all beer ads in stadiums or arenas to be covered during its championships, does not permit the sale of beer, wine or liquor during the games and has advised its member institutions to follow the same code.


    Last edited by garn91; 08-08-2008 at 01:27 PM. Reason: added a second link

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    Re: NCAA to continue with beer ads

    Just another reason this world is way too politically correct.



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    Re: NCAA to continue with beer ads

    If they can't sell it at games, how can they advertise for it?


    @RandomGeoFacts

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    Re: NCAA to continue with beer ads

    Quote Originally Posted by mjones34 View Post
    If they can't sell it at games, how can they advertise for it?
    It's only NCAA Championship events (Basketball tournament, CWS, etc.) that beer sales are banned. Couple of years ago, I went to a Nebraska/Northern Iowa baseball game at Sec Taylor and enjoyed 2 or 3 cold ones.



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    Re: NCAA to continue with beer ads

    So ISU just chooses not to sell it?


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    Re: NCAA to continue with beer ads

    Quote Originally Posted by mjones34 View Post
    So ISU just chooses not to sell it?
    The NCAA encourages dry venues, but there's not a blanket ban on the sale of beer. The individual school can make the decision to ban or not and even then the ban's don't always work.

    The skyboxes at Nebraska's Memorial Stadium are supposed to be dry, but i've seen with my own eyes, the mass consumption of beer taking place during a game there in the skyboxes.

    It was only a few years ago, that Colorado banned the sales of Coors at Folsom Field and you can enjoy a cold one at Omaha's Qwest Center while watching a Creighton game.


    Last edited by garn91; 08-08-2008 at 01:50 PM.

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