Check the American ad on Sunday, it's often on sale (46" or 52"). Usually cheaper than Best Buy, and occaisionally has a special offer. I got mine with a free Blu-Ray player. You'll probably find it cheaper at amazon.com, if you're patient enough to wait for it (I wasn't).
But, to answer your question, the Bravia W series is an EXCELLENT tv, no matter what size you get!
I have the 40W3000 and I recommend it. Shop around. I checked all of the big box stores and online and found the best deal at Sears of all places (other than a couple of websites of which I had not heard). Even Sears and Best Buy will negotiate if you know what the competition is offering. Able to get $250 off their price ($150 for their sale + $100 haggle by mentioning Dell's offer).
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