The Running of the Reindeer is a new event that has been added to Anchorage's Fur Rundy Festival. A dozen or so reindeer will be set loose on snow-packed, fence-lined Fourth Avenue. They'll be joined by those who paid good money for the chance to be trampled.

"I think we'll have to turn people away," said Bob Lester, a KWHL disc jockey who dreamed up the idea.

Fur Rendezvous officials are capping participation at 1,000 -- 500 men and 500 women, who will run with the reindeer separately.