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  1. #76
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    Re: AD letter and higher ticket costs

    Quote Originally Posted by CycloneErik View Post
    I'm in complete agreement.
    Paying Oklahoma prices shouldn't come with the success we've had.
    And that is why I think Jamie is looking at maybe a $25 increase for football. Basketball, on the other hand, is a different matter. Hoiberg has gotten some really big raises and basketball should pay that bill not football. We have had great success and I can see those going up about $5 or so more per game or $100 per season ticket, plus increased donation levels.



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    Re: AD letter and higher ticket costs

    Quote Originally Posted by Stormin View Post
    And that is why I think Jamie is looking at maybe a $25 increase for football. Basketball, on the other hand, is a different matter. Hoiberg has gotten some really big raises and basketball should pay that bill not football. We have had great success and I can see those going up about $5 or so more per game or $100 per season ticket, plus increased donation levels.
    Basketball will go way up. I don't doubt that.
    I think football can't avoid anything under $50, because that still brings in more than the $100 increase for basketball would bring.


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    Re: AD letter and higher ticket costs

    Quote Originally Posted by Cyched View Post
    Some of the sentiments posted here remind me of this article I read on Friday via Deace's Twitter page. He retweeted a link to this article talking about some issues Michigan is dealing with, such as declining student attendance and their season ticket wait list evaporating. Granted Michigan football is a completely different beast than ISU, but if they of all programs are starting to price fans out of the stadium, it makes me hope JP and company are judicious with any future ticket price increases.

    Here is the article:
    http://annarborchronicle.com/2014/06...e-at-michigan/
    Michigan's problem is that their AD is a moron who is not connected to the fan base at all. Michigan football sells itself. He somehow thought he knew better and has done a bunch of commercialization that he didn't need to do that has turned the fans off. He's totally disconnected from the fan base. He hasn't been helped by performance, but he has done most of the damage himself. If Brady Hoke doesn't work out, he will be fired.


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  4. #79
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    Re: AD letter and higher ticket costs

    Quote Originally Posted by CycloneErik View Post
    Basketball will go way up. I don't doubt that.
    I think football can't avoid anything under $50, because that still brings in more than the $100 increase for basketball would bring.
    Unless the football team makes a bowl game next year, I would not recommend it. Basketball has had great success and football has not. We only get 6 games in the 2015 football season. 7 games in 2014. And you are talking of jacking up prices a minimum of $50 per ticket with one less game? That is BS and won't cut it.

    When you only get 6 games and raise prices by $50 as well, that is not going to fly. Especially when you don't win games. What is it worth PR wise to fill an expanded stadium to capacity versus raising your prices so high that the old stadium would have easily held everyone and you actually LOSE revenue because you raised ticket prices too high?



  5. #80
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    Re: AD letter and higher ticket costs

    Quote Originally Posted by Stormin View Post
    Unless the football team makes a bowl game next year, I would not recommend it. Basketball has had great success and football has not. We only get 6 games in the 2015 football season. 7 games in 2014. And you are talking of jacking up prices a minimum of $50 per ticket with one less game? That is BS and won't cut it.

    When you only get 6 games and raise prices by $50 as well, that is not going to fly. Especially when you don't win games. What is it worth PR wise to fill an expanded stadium to capacity versus raising your prices so high that the old stadium would have easily held everyone and you actually LOSE revenue because you raised ticket prices too high?
    Oh, it's a train wreck waiting to happen. I don't foresee good outcomes from either one.
    Basketball will be a significant raise, and that's going to push families away from the family-friendly environment they've had such pride in.

    Without a bowl, this increase for football won't be pretty. Looking at the worst-case probably paranoid version of things, it's possible for the team to be 0-5 when this is announced. I don't think the two of us disagree about the public relations nightmare the price increase will be at that worst-case point.

    Football prices are certainly going up. JP said it plainly in the letter. I think the approach you're talking about it more sound in general, but I don't think it equals the amount of money JP was talking about. That's the only reason I think it will be higher for football that what you're describing.

    In full honesty, I don't think any increase makes sense in football until we establish for certain that things are going in the right direction. A bowl season this year would absolutely cement that.


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  6. #81
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    Re: AD letter and higher ticket costs

    Quote Originally Posted by Stormin View Post
    If it does then a season ticket holder like myself of several years and a donor as well might just say "screw it". I go to about half the games and spend a lot of money and if Jamie keeps saying "more, more, more" then I might say "enough, enough, enough". And I have tons of friends who say the same way. I am a diehard fan. But really, I don't feel we should be paying the Oklahoma type prices for season tickets. I will just buy single tickets for the games I want. There will be plenty available if season ticket prices go up as much as you think they will. It is much, much cheaper for me to pay $125 per ticket for a good seat to the games I really want to attend at the times I want to attend them like on Saturdays in September.
    I agree. Actually, I can see both sides of the argument. ISU has a lower budget than probably 90% of BCS schools, if not 95%. We have top 35 attendance in FB and higher than that in MBB. The B12 is paying out more than most conferences currently. So why do we have such a small budget? It's because the donors aren't giving as much as they do at other schools. On the other hand, they keep asking for more, more, more and eventually, everyone has their tipping point. It's a dangerous game that Pollard is playing as far as ticket prices and donations.

    I'm not going to say that the SEZ is a gamble like hokfan seems to think. They had a $25M donation in hand. At that point, you either move forward and try to compete or give up. It's the right call. And there's evidence that there has been a lot of interest in the new Endzone Club. That's going to pay off.

    I do think that it would be dumb to get too crazy with the increases. FB can't justify it. MBB can, but even then, there's a point where you start losing fans. Here's what I would do:

    1. Increase MBB season tickets by $50 across the board.
    2. Increase donor levels for Hilton. You have to be a $100 donor to get a season ticket and probably $5k for parquet...maybe keep the faculty/staff sections at $2,500.
    3. Charge for parking passes at Hilton. $50 for a parking pass and then keep a few lots closer to JTS for public parking, but charge $5 a car.
    4. Increase FB parking passes to $75, $150 for RV's.
    5. Increase FB season tickets by $25 across the board.

    That should do it. I would probably tweak the formula they use for seating assignments and give a little more weight to the number of years a person has had season tickets and the lifetime contribution they've donated. That should allow people a better chance to keep their seats vs someone who comes in with a bunch of money as a first time buyer. That would hopefully prevent long time fans from being too disgruntled.


    Last edited by Frak; 06-08-2014 at 11:39 PM.

  7. #82
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    Re: AD letter and higher ticket costs

    Quote Originally Posted by Frak View Post
    I agree. Actually, I can see both sides of the argument. ISU has a lower budget than probably 90% of BCS schools, if not 95%. We have top 35 attendance in FB and higher than that in MBB. The B12 is paying out more than most conferences currently. So why do we have such a small budget? It's because the donors aren't giving as much as they do at other schools. On the other hand, they keep asking for more, more, more and eventually, everyone has their tipping point. It's a dangerous game that Pollard is playing as far as ticket prices and donations.

    I'm not going to say that the SEZ is a gamble like hokfan seems to think. They had a $25M donation in hand. At that point, you either move forward and try to compete or give up. It's the right call. And there's evidence that there has been a lot of interest in the new Endzone Club. That's going to pay off.

    I do think that it would be dumb to get too crazy with the increases. FB can't justify it. MBB can, but even then, there's a point where you start losing fans. Here's what I would do:

    1. Increase MBB season tickets by $50 across the board.
    2. Increase donor levels for Hilton. You have to be a $100 donor to get a season ticket and probably $5k for parquet...maybe keep the faculty/staff sections at $2,500.
    3. Charge for parking passes at Hilton. $50 for a parking pass and then keep a few lots closer to JTS for public parking, but charge $5 a car.
    4. Increase FB parking passes to $75, $150 for RV's.
    5. Increase FB season tickets by $25 across the board.

    That should do it. I would probably tweak the formula they use for seating assignments and give a little more weight to the number of years a person has had season tickets and the lifetime contribution they've donated. That should allow people a better chance to keep their seats vs someone who comes in with a bunch of money as a first time buyer. That would hopefully prevent long time fans from being too disgruntled.
    Those are logical and realistic price increases. When it comes to football, I think a lot of people are forgetting that in 2015 we only have 6 games on our schedule. And Jamie is smart enough to realize that asking for a big price increase combined with less games is being unreasonable. $25 is realistic. You start talking $50, then people will back off. Especially with only 6 games instead of 7 games.

    And concerning the letter, I thought that it was emphasizing more that basketball prices would be going up a lot more than football. And that donor levels would also be raised. d


    Last edited by Stormin; 06-09-2014 at 05:51 AM.

  8. #83
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    Re: AD letter and higher ticket costs

    Donor requirements will happen across the board, but have a greater affect on basketball than football.

    At this point I figure they stick with round numbers for football. $125 becomes $150, $225 non-donor seats become $250 and possibly low level donor seats, and standard $375 tickets become $400.

    The real problem are the donor scales and I think that gets adjusted the most throughout this.



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    Re: AD letter and higher ticket costs

    Quote Originally Posted by PabloDiablo View Post
    Take for instance to south end zone renovation, if there are 3000 seats on each hillside and in the bleachers (I don't know the numbers exactly), that makes 9k seats that could easily go to the $375 price point.
    I love our fans, but if you think that's going to be easy...




  10. #85
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    Re: AD letter and higher ticket costs

    I posted this in the other thread but its more applicable here since we are directly talking about football.

    OSU - $500, cheapest option $400
    Texas - $450, cheapest option $350
    OU - $443, cheapest option $443
    Tech - $409 (dynamic pricing), cheapest option $149
    ISU - $375, cheapest option $125
    WVU - $365, cheapest option $365
    KSU - $355, cheapest option $200
    KU - $300, cheapest option $87.50
    Baylor - $250, cheapest option $125
    TCU - $250, cheapest option $200

    Almost all places did not require annual donations for the cheapest option. Tech has the most dynamic pricing structure with 10+ different price points based on location.

    Based on this, I don't see how the AD can justify a price increase to the main season ticket package. But I think increases to the cheaper option packages would be warranted.



  11. #86
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    Re: AD letter and higher ticket costs

    Quote Originally Posted by ripvdub View Post
    We're already paying for 7 games and getting 6 most years.
    Glass half empty.

    Glass half full would be you're paying for six games and every second or third year you get a bonus game. :)



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    Re: AD letter and higher ticket costs

    Quote Originally Posted by cycloneworld View Post
    I posted this in the other thread but its more applicable here since we are directly talking about football.

    OSU - $500, cheapest option $400
    Texas - $450, cheapest option $350
    OU - $443, cheapest option $443
    Tech - $409 (dynamic pricing), cheapest option $149
    ISU - $375, cheapest option $125
    WVU - $365, cheapest option $365
    KSU - $355, cheapest option $200
    KU - $300, cheapest option $87.50
    Baylor - $250, cheapest option $125
    TCU - $250, cheapest option $200

    Almost all places did not require annual donations for the cheapest option. Tech has the most dynamic pricing structure with 10+ different price points based on location.

    Based on this, I don't see how the AD can justify a price increase to the main season ticket package. But I think increases to the cheaper option packages would be warranted.

    I see what you're saying, but I don't think the backbone of the increase can be on the lower priced seats. That goes against that old claim of an environment for families, and throws around the idea that people making the least in the stadium/arena (potentially) are the ones to foot the bill for people making 6 or 7 figures. I don't approve of that approach at all.


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    Make this one for the ages!




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    Re: AD letter and higher ticket costs

    Quote Originally Posted by CycloneErik View Post
    I see what you're saying, but I don't think the backbone of the increase can be on the lower priced seats. That goes against that old claim of an environment for families, and throws around the idea that people making the least in the stadium/arena (potentially) are the ones to foot the bill for people making 6 or 7 figures. I don't approve of that approach at all.
    I don't want to see an increase either but it makes more sense to raise the "cheap ticket" prices if you look at the Big 12. It makes no sense to raise the basic season ticket price as we are already in the upper half in the Big 12 (with none of the success to show for it). But we are still towards the bottom of the "get-in" prices. Raise hillsides to $150, endzones to $200, and the $225 corners to $250. And if you really have to raise the base price to meet the budget, then make up the rest there. But those people are already carrying most of the burden between donations and higher ticket prices.



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    Re: AD letter and higher ticket costs

    Quote Originally Posted by Trice View Post
    We've had one season of 8+ wins since 1978. I'm not sure "spoiled" is the term I'd use to describe Cyclone football fans.
    Right on Bro. Our fans are the most unspoiled football fans in all of college football...when you average around 4 wins a year for the last 100 years or so, there is nothing to be spoiled about, now is there.....



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    Re: AD letter and higher ticket costs

    Quote Originally Posted by cycloneworld View Post
    I don't want to see an increase either but it makes more sense to raise the "cheap ticket" prices if you look at the Big 12. It makes no sense to raise the basic season ticket price as we are already in the upper half in the Big 12 (with none of the success to show for it). But we are still towards the bottom of the "get-in" prices. Raise hillsides to $150, endzones to $200, and the $225 corners to $250. And if you really have to raise the base price to meet the budget, then make up the rest there. But those people are already carrying most of the burden between donations and higher ticket prices.

    JP's goal is not to make our ticket prices comparable to anyone else's. His goal is to keep the stadium full and generate as much revenue as possible. As these two factors interact with each other, we will see the "market" at work. I expect that he will try various things, such as the brand new Endzone Club with expensive seats, but probably won't get ahead of himself. I don't think he wants to get in a situation where he has to drop prices to get people to buy them, and then have to deal with those who already bought them at higher prices. It makes more sense to shoot for the moon on a few things like the Endzone Club, but then increase prices and donation levels incrementally in order to find the market level for each section.



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