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    ISU Trademark Licensing Extends End Date For Old Logo

    Saw this little blurb when I was at the Trademark Licensing office website tonight:

    Notice:
    Due to demand for the current athletics identity program, the Iowa State University Trademark Licensing Office will continue to approve use of these marks in addition to the new athletics identity program (the capital I with State superimposed over it) announced this fall by the ISU Athletics Department. The January 1, 2008 end date that was initially set to halt design approvals of the current marks has been lifted. The design standards for this set of marks will remain unchanged and will be available through LRGs Trademarx System. The Athletics Department continues to transition to its new identity in all aspects of its program, including uniforms and coaching apparel, by the start of the 2008 football season.
    The way I read this is that the new end date for new designs with the old mark will be the start of the 2008 football season, but it's not exactly clear.

    I have a feeling this was due to all the businesses that had massive amounts of stock still available and wanted a slower transition to the new logo.



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    Re: ISU Trademark Licensing Extends End Date For Old Logo

    The current stock could still be sold but I'm sure there were products already in the pipe-line that hadn't yet been approved and thus the need to extend it. All items that use any of the marks have to be approved by the trademark office so that's what I'm thinking the problem was. I could certainly be wrong though.


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    Re: ISU Trademark Licensing Extends End Date For Old Logo

    Or it could be nobody really cares for the new logo....



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    Re: ISU Trademark Licensing Extends End Date For Old Logo

    Quote Originally Posted by twojman View Post
    Or it could be nobody really cares for the new logo....
    maybe true, but most seem to prefer it to the god aweful tazmanian cy thingy.



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    Re: ISU Trademark Licensing Extends End Date For Old Logo

    Quote Originally Posted by everyyard View Post
    maybe true, but most seem to prefer it to the god aweful tazmanian cy thingy.
    I on the contrary disagree...I am an advocate of the Tornado Bird logo. Most all my friends who support the clones are as well.

    SAVE CY! I will continue to buy tornado CY appearal as long as it is available.


    Last edited by Omaha Cy; 12-20-2007 at 10:25 PM. Reason: i fergot sum werds
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    Re: ISU Trademark Licensing Extends End Date For Old Logo

    Quote Originally Posted by twojman View Post
    Or it could be nobody really cares for the new logo....
    Sales of the new logo are going thru the roof from what I've heard.



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    Re: ISU Trademark Licensing Extends End Date For Old Logo

    I think it has more to with the new logos lack of availability right now (Nike gear not available until the summer) opposed to a huge demand for the bird in a blender.



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    Re: ISU Trademark Licensing Extends End Date For Old Logo

    Quote Originally Posted by FD Cyclone View Post
    I on the contrary disagree...I am an advocate of the Tornado Bird logo. Most all my friends who support the clones are as well.

    SAVE CY! I will continue to buy tornado CY appearal as long as it is available.
    Agree completely. I have been buying more punching bird schwag lately just so my punching bird clothing inventory will last longer.



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    Re: ISU Trademark Licensing Extends End Date For Old Logo

    I'm pretty sure merchants will continue to sell items with with the whirlybird on it, sans blue, in the future (as it's an official secondary logo).


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    Re: ISU Trademark Licensing Extends End Date For Old Logo

    Not to mention that the basketball team is still using the old logo. I imagine that has something to do with it.



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    Re: ISU Trademark Licensing Extends End Date For Old Logo

    I like the new logo, but it certainly does not eliminate confusion with other teams that could also be called I State. The team name Cyclones is the only thing that makes us different. In the long run this new logo won't create a strong brand image in my view.



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    Re: ISU Trademark Licensing Extends End Date For Old Logo

    Strawberry Patch told me that the University was hurting business because the order for merchandise has to be placed at least 10 months in advance. With ISU phasing out the old logo, they were still just receiving stock with the old logo that had to be sold at a discount price to get rid of it.



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    Re: ISU Trademark Licensing Extends End Date For Old Logo

    Quote Originally Posted by Gizmo View Post
    I like the new logo, but it certainly does not eliminate confusion with other teams that could also be called I State. The team name Cyclones is the only thing that makes us different. In the long run this new logo won't create a strong brand image in my view.

    Actually, we are the only 1-A (excuse me, FBS) school that is I State. Indiana, and Idaho State are both FCS, or whatever they call 1-AA now. I think the new logo WILL create brand image, as long as we are relatively succesfull.


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  14. #14
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    Re: ISU Trademark Licensing Extends End Date For Old Logo

    Quote Originally Posted by iowast8fan View Post
    Strawberry Patch told me that the University was hurting business because the order for merchandise has to be placed at least 10 months in advance. With ISU phasing out the old logo, they were still just receiving stock with the old logo that had to be sold at a discount price to get rid of it.
    This simply can't be true.
    I know of some screen printers that can turnaround brand new designs within days, sometimes, even hours.



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    Re: ISU Trademark Licensing Extends End Date For Old Logo

    Quote Originally Posted by twojman View Post
    Or it could be nobody really cares for the new logo....
    You nailed it.

    Keep CY alive!!!!


    Last edited by cy1225; 12-21-2007 at 12:31 PM.

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