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  1. #1
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    new big 12 logo coming soon

    "The Big Twelve will unveil a new logo this summer, with significant placement on fields, courts and around campuses"
    -Dan Wetzel



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    Re: new big 12 logo coming soon

    Sounds like we are finally gonna get a Big 12 Logo on our Football Field...won't have to deal with anyone else complaining we don't have one.


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    Re: new big 12 logo coming soon

    This is good. The XII with the arched words is lame. The PAC 12 shield feels like its been around forever already. SEC shield is quite recognizable. Big 12 needs to match that.



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    Re: new big 12 logo coming soon

    Quote Originally Posted by megamanxzero35 View Post
    This is good. The XII with the arched words is lame. The PAC 12 shield feels like its been around forever already. SEC shield is quite recognizable. Big 12 needs to match that.
    Yeah, that's how you become recognizable, you change what you have had for a long time!



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    Re: new big 12 logo coming soon

    I wonder if it will be put to use this year then?


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    Re: new big 12 logo coming soon

    Allow me to be the first to say that I don't like the new logo.



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    Re: new big 12 logo coming soon

    Quote Originally Posted by cyclone101 View Post
    Yeah, that's how you become recognizable, you change what you have had for a long time!
    Conformist!



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    Re: new big 12 logo coming soon

    Quote Originally Posted by megamanxzero35 View Post
    This is good. The XII with the arched words is lame. The PAC 12 shield feels like its been around forever already. SEC shield is quite recognizable. Big 12 needs to match that.
    Does it seem that way or did Andy Staples tell you to feel that way?


    Bob Bowlsby out to strengthen Big 12 after conference realignment - College Football - Andy Staples - SI.com

    "The Pac-12 spent a small fortune four years ago to develop its shield, but the mark now seems as if it has been around forever -- which was precisely the point."



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    Re: new big 12 logo coming soon

    Don't do it Bob!!


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    Re: new big 12 logo coming soon

    So where are our photoshop gurus on this one? This is terrible, both in ideation and execution, but best I can do on short notice.

    Click image for larger version. 

Name:	new12logo.png 
Views:	479 
Size:	277.8 KB 
ID:	20421



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    Re: new big 12 logo coming soon

    Big Ten went with Pentagram, probably the most historically prestigious design firm with roots in London. Not just for the logo but the naming. Even now that they've ditched the naming and people "love" the logo...that powder blue is just wrong for Big Ten football. I can tell they've slowly phased it darker without making any clarifications about it. This is my line of work so I'm a bit obsessive over this stuff.

    Needless to say I hope we take a different route, but there's absolutely a need for rebranding and a ton of potential. I do hope renaming the conference is on the table even though it opens up horrific possibilities, worth the risk of looking into in my opinion.



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    Re: new big 12 logo coming soon

    Quote Originally Posted by HFCS View Post
    Big Ten went with Pentagram, probably the most historically prestigious design firm with roots in London. Not just for the logo but the naming. Even now that they've ditched the naming and people "love" the logo...that powder blue is just wrong for Big Ten football. I can tell they've slowly phased it darker without making any clarifications about it. This is my line of work so I'm a bit obsessive over this stuff.

    Needless to say I hope we take a different route, but there's absolutely a need for rebranding and a ton of potential. I do hope renaming the conference is on the table even though it opens up horrific possibilities, worth the risk of looking into in my opinion.
    Anything is better than a name which makes no sense. The Big Ten had decades of history behind when they added PSU. A ten team league with the name 12 in it is just stupid.


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    Re: new big 12 logo coming soon

    Quote Originally Posted by weR138 View Post
    Anything is better than a name which makes no sense. The Big Ten had decades of history behind when they added PSU. A ten team league with the name 12 in it is just stupid.
    And most of the potential other conference names are stupid too. The Great Plains Conference would be pretty cool for a name, but its kind of snubbing to WVU. We obviously can't use the number 10. If you try to do something universal, you end up sounding like a mid-major.

    I just don't see a good option here.


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    Re: new big 12 logo coming soon

    Quote Originally Posted by Al_4_State View Post
    And most of the potential other conference names are stupid too. The Great Plains Conference would be pretty cool for a name, but its kind of snubbing to WVU. We obviously can't use the number 10. If you try to do something universal, you end up sounding like a mid-major.

    I just don't see a good option here.
    A high % of businesses I've dealt with don't like their name (even and sometimes especially when the owners named it themselves). I'd say half the businesses I deal with are open and even excited about changing their name but by the end of the process it hardly ever happens.

    Usually the biz decides to keep the name but use the graphic identity system to hopefully help fix whatever element they don't like about the name. I still think it's a good part of the process for the Big 12, maybe they find a name they kind of like, but end up keeping the Big 12 name and part of the logo references the name they were excited about.



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    Re: new big 12 logo coming soon

    Will the conference be getting new uniforms and white helmets with the new logo?


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