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  1. #1
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    Ford apologizes for advertisement in India

    Video - Ford Apologizes for Offensive Ads in India - WSJ.com

    Holy cow, not sure who could have thought that would fly.



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    Re: Ford apologizes for advertisement in India

    Quote Originally Posted by Cyclonepride View Post
    Video - Ford Apologizes for Offensive Ads in India - WSJ.com

    Holy cow, not sure who could have thought that would fly.
    Interesting choice of words!



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    Re: Ford apologizes for advertisement in India

    Someone somewhere green lighted those ads, would not want to be that guy today.



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    Re: Ford apologizes for advertisement in India

    You would think that there are other ways to show roominess.


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    Re: Ford apologizes for advertisement in India

    Quote Originally Posted by CycloneErik View Post
    You would think that there are other ways to show roominess.
    Groceries, strollers, luggage... nah, we'll show how many women you could tie up and throw in back. I am skeptical on three, unless they are tiny. I'm thinking that's false advertising.



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    Re: Ford apologizes for advertisement in India

    I am skeptical on three, unless they are tiny. I'm thinking that's false advertising.
    I know if I buy a Ford and I can't fit 3 average sized women in the back there's going to be a negative review coming their way.



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    Re: Ford apologizes for advertisement in India

    I did have a new Ford Fusion loaner car a couple weeks ago and the trunk was awfully roomy, but I remember thinking to myself "I can probably only fit two women in this trunk."



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    Re: Ford apologizes for advertisement in India

    Obviously the ads were in extremely poor taste, but you have to admit they were very effective. We wouldn't have ever heard of the Ford Figo otherwise.



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    Re: Ford apologizes for advertisement in India

    There werent just bound women. There were sexy bound women back there. Like they all just came from an adult costume party. Im starting to like this ad.



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    Re: Ford apologizes for advertisement in India

    Quote Originally Posted by JWIL4CY View Post
    Obviously the ads were in extremely poor taste, but you have to admit they were very effective. We wouldn't have ever heard of the Ford Figo otherwise.
    yes, but are people more likely to buy one now? It's not enough for advertising to get exposure, it has to cause a desire to want the product being advertised.

    Didn't you learn anything from the Simpsons?



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    I'm pretty sure that clip is shown on the first day of Marketing 101.


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    Re: Ford apologizes for advertisement in India




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    Re: Ford apologizes for advertisement in India

    I totally understand why this caused such an uproar. I can't think of a less misogynistic society than India.



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    Re: Ford apologizes for advertisement in India

    I know I have looked into the trunk of a car and said you could probably fit 3-4 dead bodies in there but never would I think that a company would use bound women in an actual ad campaign.


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    Re: Ford apologizes for advertisement in India

    Could Craig James fit five dead hookers in the trunk?



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    Re: Ford apologizes for advertisement in India

    Quote Originally Posted by Clonefan94 View Post
    I totally understand why this caused such an uproar. I can't think of a less misogynistic society than India.
    I wonder if the fact that the country is so poor when it comes to women's rights is part of the reason why the ad got greenlighted in the first place? Women's rights are definitely a hot button issue over there, though.


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