Must be new to them, as I've never heard of it either. Great athletic shoes. They got their start in orthodics. Both my podiatrist and my orthopedic surgeon wear New Balance around their offices. Great website for New Balance also. Not sure how their reputation will work in football jerseys.
They make some of the best running shoes, and clothes, football gear must be new.
New Balance has awesome for running & crosstraining shoes. I usually go for them, although my newest shoe purchase is a pair of basketball shoes. LeBrons (Nike) and I can definately say I don't hate 'em. They're working great and were in the discount shoes at Eastbay - good for a cheap bastard like myself.
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