Insight bowl is no more...
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    Insight bowl is no more...

    Insight ends its sponsorship of the bowl. Sort of a big deal for ISU since our first bowl win was when it was called the Insight.com bowl. The new name is the Valley of the Sun bowl. Sounds awfully close to the Sun Bowl

    Introducing the Valley of the Sun Bowl


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  2. #2
    KFitzy87
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    Re: Insight bowl is no more...

    At least that means Iowa won't be going to the same bowl game three years in a row



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    Re: Insight bowl is no more...

    Name will change again when they find a new title sponsor.




    Quote Originally Posted by CysRage View Post
    Insight ends its sponsorship of the bowl. Sort of a big deal for ISU since our first bowl win was when it was called the Insight.com bowl. The new name is the Valley of the Sun bowl. Sounds awfully close to the Sun Bowl

    Introducing the Valley of the Sun Bowl



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    Re: Insight bowl is no more...

    7th name in its 24-year history. Pretty standard nowadays.



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    Re: Insight bowl is no more...

    Quote Originally Posted by theshadow View Post
    7th name in its 24-year history. Pretty standard nowadays.
    All the more reason bowls need to pick an actual name and then be the "sponsorname.com bowlname bowl" instead of "sponsorname bowl"



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    Re: Insight bowl is no more...

    Quote Originally Posted by alarson View Post
    All the more reason bowls need to pick an actual name and then be the "sponsorname.com bowlname bowl" instead of "sponsorname bowl"
    Agreed from a fan's perspective, but from a sponsors viewpoint I'd want top billing. Insight would not be as well known if it had been the Valley of the Sun Bowl sponsored by Insight because we'd all just refer to it as The Valley of the Sun Bowl. As it stand now, we can't stop referring to those games without muttering Insight.


    CCG

  7. #7
    DistrictCyclone
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    Re: Insight bowl is no more...

    Quote Originally Posted by capitalcityguy View Post
    Agreed from a fan's perspective, but from a sponsors viewpoint I'd want top billing. Insight would not be as well known if it had been the Valley of the Sun Bowl sponsored by Insight because we'd all just refer to it as The Valley of the Sun Bowl. As it stand now, we can't stop referring to those games without muttering Insight.
    The stupid thing about corporate naming rights is that they increase exposure, but they tell you nothing about what the company does or why you should patronize them. Has the Insight Bowl influenced your propensity of using Insight's products one bit? Do you even know what type of company Insight is? I don't, but I think it's some sort of internet service provider...and I've watched every single Insight Bowl since its inception. I don't know what Advocare V-100, Belk, or Beef 'O' Brady's do, either, but I've seen their bowls, and I've even watched the bevy of ads they show during the broadcast.

    I understand that exposure means a lot to a firm, but you'd think they'd prefer to just buy up ad time during the TV broadcast in lieu of purchasing the naming rights to the game itself.



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    Re: Insight bowl is no more...

    Update from Big 12 Media Days.

    New corporate sponsor is Buffalo Wild Wings. Wouldn't be a bad bowl to play in, the BWW Bowl.




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    Re: Insight bowl is no more...

    The BDubs Bowl



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    Re: Insight bowl is no more...

    Quote Originally Posted by alarson View Post
    All the more reason bowls need to pick an actual name and then be the "sponsorname.com bowlname bowl" instead of "sponsorname bowl"
    Exactly, they're not even acting in their own long term best interest. Have a sponsor, strongly attach the sponsor to a name that doesn't change.



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    Re: Insight bowl is no more...

    Steve Deace has us going to the Insight (BWW) bowl again this year. I had a blast last time in Tempe and wouldn't mind another trip. Also, BWW would be an awesome sponsor for the bowl!


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    Re: Insight bowl is no more...

    New Buffalo Wild Wings Bowl logo


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    Re: Insight bowl is no more...

    Quote Originally Posted by HFCS View Post
    Exactly, they're not even acting in their own long term best interest. Have a sponsor, strongly attach the sponsor to a name that doesn't change.
    But in reality their short term interest is about being able to put on a bowl game and it is not happening with 40K attendance. i.e....long term is irrelevant if you never make it to long term. They need the corporate sponsorship and the corporation wants to assure their name isn't lost in the shuffle.

    BSC Bowls can get away with it, not the others. You don't have to like it (most of us don't), but then there's reality.


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    Re: Insight bowl is no more...

    Didn't this bowl used to be called the Copper Bowl?


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    Re: Insight bowl is no more...

    Quote Originally Posted by colbycheese View Post
    Didn't this bowl used to be called the Copper Bowl?
    Copper Bowl
    Domino's Pizza Copper Bowl
    Weiser Lock Copper Bowl
    Copper Bowl
    Insight.com Bowl
    Insight Bowl
    Valley of the Sun Bowl (interim)
    Buffalo Wild Wings Bowl



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