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    Pioneer Hi-Bred to Become DuPont Pioneer

    One of Des Moines oldest business names, Pioneer Hi-Bred, is being changed to reflect the corporate ownership of parent DuPont.
    The name “DuPont Pioneer” will be phased in gradually, first to growers and suppliers and then to the public with a new corporate logo that will maintain the familiar trapezoid border, Pioneer spokeswoman Jane Slusark said Wednesday.
    She said “the name change reflects the further integration of DuPont’s food and agriculture businesses with the repositioning of its seed business to DuPont Pioneer. The move signals DuPont’s continued commitment to growing its presence in the food and agriculture sectors.”
    DuPont has owned the 83-year-old Pioneer Hi-Bred since 1999, when it paid $7.7 billion for the 80 percent of the company it didn’t own. Since then the seed company has been known as “Pioneer Hi-Bred; a DuPont Business.”
    Pioneer was founded in 1926 by Henry A. Wallace land a group of Des Moines investors to produce and market hybrid seed corn, of which Wallace was prominent among early developers. The company was known for a decade as Hi-Bred Corn Co., then added the “Pioneer” name in 1936.
    Pioneer Hi-Bred to change name | Des Moines Register Staff Blogs



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    Re: Pioneer Hi-Bred to Become DuPont Pioneer

    Terrible move and the Pioneer people HATE it. Next to John Deere, Pioneer is probably THE most recognizable name in agriculture. Why would you mess with that??



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    Re: Pioneer Hi-Bred to Become DuPont Pioneer

    Not saying it's good but...DuPont has a pretty big name too. Just saying.



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    Re: Pioneer Hi-Bred to Become DuPont Pioneer

    Quote Originally Posted by intrepid27 View Post
    Terrible move and the Pioneer people HATE it. Next to John Deere, Pioneer is probably THE most recognizable name in agriculture. Why would you mess with that??
    Pioneer people really didn't have a choice :-)


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    Re: Pioneer Hi-Bred to Become DuPont Pioneer

    Quote Originally Posted by intrepid27 View Post
    Terrible move and the Pioneer people HATE it. Next to John Deere, Pioneer is probably THE most recognizable name in agriculture. Why would you mess with that??
    Totally agree

    Quote Originally Posted by Boxerdaddy View Post
    Not saying it's good but...DuPont has a pretty big name too. Just saying.
    Yes, but if they "Monsanto-up" Pioneer, it'll **** off a lot of seed buyers.



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    Re: Pioneer Hi-Bred to Become DuPont Pioneer

    Quote Originally Posted by JP4CY View Post

    Yes, but if they "Monsanto-up" Pioneer, it'll **** off a lot of seed buyers.
    Already happening.


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    Re: Pioneer Hi-Bred to Become DuPont Pioneer

    Are there Pioneer people anymore? Haven't they really been DuPont people since 1999?


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    Re: Pioneer Hi-Bred to Become DuPont Pioneer

    Quote Originally Posted by JP4CY View Post
    Totally agree



    Yes, but if they "Monsanto-up" Pioneer, it'll **** off a lot of seed buyers.

    As long as pioneer still has the superior seed, which they will, then nobody is going to say a word. I know I wont.



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    Re: Pioneer Hi-Bred to Become DuPont Pioneer

    Quote Originally Posted by bringmagicback View Post
    As long as pioneer still has the superior seed, which they will, then nobody is going to say a word. I know I wont.
    Not sure if serious...



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    Re: Pioneer Hi-Bred to Become DuPont Pioneer

    Quote Originally Posted by CycloneGB View Post
    Not sure if serious...
    Please oh please point out why im wrong, I cant wait!!!!

    (In before some off brand seed on your 100 acre farm blah blah blah)


    Last edited by bringmagicback; 07-10-2012 at 04:33 PM.

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    Re: Pioneer Hi-Bred to Become DuPont Pioneer

    Pioneer Hi-Bred to change name | Des Moines Register Staff Blogs

    Thought I'd read that a couple of weeks ago.
    Interesting that it's in a "blog" instead of a real news story.



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    Re: Pioneer Hi-Bred to Become DuPont Pioneer

    Quote Originally Posted by bringmagicback View Post
    As long as pioneer still has the superior seed, which they will, then nobody is going to say a word. I know I wont.

    Can't figure out if you work for Dupont Pioneer or plant it? "superior seed" is quite a bold statement and compliment for any customer to express. I'm not that satisfied with any product I chose to spend my hard-earned money on.

    While I'd like my customer to be that satisfied with my seed, I'm a little more humble.... and realistic.

    I guess they have good beans for a carpet, paint and teflon company.



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    Re: Pioneer Hi-Bred to Become DuPont Pioneer

    I know alot about Pioneer and can tell you that until around 2009, DuPont really didn't get too involved in Pioneer's business. In 2009, when the economy went to heck, DuPont discovered they had a hidden gem in Pioneer and that Pioneer was their loan division making good money while the bottom was falling out the rest of DuPont's businesses. At that point, DuPont took a much more "involved" approach to Pioneer. There has been alot of turnover and the DuPont culture is pretty much very apparent throughout Pioneer now.



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    Re: Pioneer Hi-Bred to Become DuPont Pioneer

    Quote Originally Posted by Muzzy View Post
    Can't figure out if you work for Dupont Pioneer or plant it? "superior seed" is quite a bold statement and compliment for any customer to express. I'm not that satisfied with any product I chose to spend my hard-earned money on.

    While I'd like my customer to be that satisfied with my seed, I'm a little more humble.... and realistic.

    I guess they have good beans for a carpet, paint and teflon company.
    You live in Waukee and sell seed? Hows that working out?



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    Re: Pioneer Hi-Bred to Become DuPont Pioneer

    Quote Originally Posted by isuno1fan View Post
    I know alot about Pioneer and can tell you that until around 2009, DuPont really didn't get too involved in Pioneer's business. In 2009, when the economy went to heck, DuPont discovered they had a hidden gem in Pioneer and that Pioneer was their loan division making good money while the bottom was falling out the rest of DuPont's businesses. At that point, DuPont took a much more "involved" approach to Pioneer. There has been alot of turnover and the DuPont culture is pretty much very apparent throughout Pioneer now.
    Which is nice in a way because DuPont is bringing in a more "Professional" atmosphere at least to its seed dealers. About time.



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