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  1. #1
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    Des Moines Register starts charging


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    Re: Des Moines Register starts charging

    It makes sense as print it dying. I would expect all papers to do this if they are to survive.



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    Re: Des Moines Register starts charging

    while I wont subscribe, I dont blame them. The DSM Reg is ranked (or was) as top 50 most visited newspaper website in the country. Thats a lot of potential ad revenue . You dont expect to get newspapers for free so why should they continue to give you online news for free.

    For those saying they will fail, thats ignorant, the business model is changing and they are changing with it. Expect for more and more to switch to this model after proven effective.

    edit: and for those of you who say you will just go to tv websites for local news, often they rely on the register for the information so I would expect that to change. Also, they dont have the staff to cover the news like the reg does, just the top 2-3 stories.



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    Re: Des Moines Register starts charging

    They should make an iPad version...


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    Re: Des Moines Register starts charging

    Quote Originally Posted by bringmagicback View Post
    while I wont subscribe, I dont blame them. The DSM Reg is ranked (or was) as top 50 most visited newspaper website in the country. Thats a lot of potential ad revenue . You dont expect to get newspapers for free so why should they continue to give you online news for free. For those saying they will fail, thats ignorant, the business model is changing and they are changing with it. Expect for more and more to switch to this model after proven effective. edit: and for those of you who say you will just go to tv websites for local news, often they rely on the register for the information so I would expect that to change. Also, they dont have the staff to cover the news like the reg does, just the top 2-3 stories.
    Does the Register have any staff left?



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    Re: Des Moines Register starts charging

    The chances of people subscribing to websites when they live out of state will be very small. The far reach of the internet will diminish for DSM quickly. NYT tried the same thing and people just went to other articles.

    Seriously, unless you live is DSM, how many out there will pay $50 a year to access the site?


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    Re: Des Moines Register starts charging

    Quote Originally Posted by ISUCyclones2015 View Post
    They should make an iPad version...
    First they may want to improve their actual web site. Metromix works about 1/2 the time for me.



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    Re: Des Moines Register starts charging

    Quote Originally Posted by VTXCyRyD View Post
    Does the Register have any staff left?

    I use to work closely with agencies that did a lot of work with the register. While the common thought is wow they got rid of a ton of people, most of it was dead weight. The Register was soooo overstaffed it was rediculous. I still have friends that work there today and they say its about "right" now.



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    Re: Des Moines Register starts charging

    Quote Originally Posted by dmclone View Post
    First they may want to improve their actual web site. Metromix works about 1/2 the time for me.

    Thats a metromix problem, they dont have control over it. Also, it will remain free of charge I think.



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    Re: Des Moines Register starts charging

    There will always be free ways to get your news, so going pay site isn't going to work. They're going to have to find a model that makes money while providing free content, or they will die.



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    Re: Des Moines Register starts charging

    Quote Originally Posted by Cyclonepride View Post
    There will always be free ways to get your news, so going pay site isn't going to work. They're going to have to find a model that makes money while providing free content, or they will die.
    Just like the wall street journal died and the 10 test papers Gannett did before making this decision, errrrrrrr wait they are fine.

    The thing most people dont understand about the media industry especially newspapers is that they do not make their money off subscriptions, they make it off ad revenue. Thats why they wont die because they will continue to be able to provide more eyeballs than anyother source in central Iowa whether they lose a ton of people or not. Toyota of Des Moines isnt going to stop spending millions per year because they changed to a subscription base.

    While subscription numbers do effect ad rates and ability to sell ads, they are no where near the most important factor in businesses making their decisions.



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    Re: Des Moines Register starts charging

    There's so little original reporting in the Register these days, I'm just not sure it's worth it. Granted, they've done a lot of branching out into other communities, with reporters specifically for Ankeny, Urbandale, etc.



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    Re: Des Moines Register starts charging

    Quote Originally Posted by bringmagicback View Post
    while I wont subscribe, I dont blame them. The DSM Reg is ranked (or was) as top 50 most visited newspaper website in the country. Thats a lot of potential ad revenue . You dont expect to get newspapers for free so why should they continue to give you online news for free.
    Because everyone else does it and its what people expect.

    Does ESPN.com charge you to read? Does SB Nation? CycloneFanatic? MSN? Google News? Drudgereport?

    Those sites make it work with ad revenue.



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    Re: Des Moines Register starts charging

    So I get the Sunday paper and got some notice in the mail a few weeks ago about a trial period for the online crap. Someone told me that eventually they're going to jack the rate of printed to include the online fee. Anyone know about this? I see this as a $9/month rate increase?



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    Re: Des Moines Register starts charging

    Quote Originally Posted by bringmagicback View Post
    Just like the wall street journal died and the 10 test papers Gannett did before making this decision, errrrrrrr wait they are fine.

    The thing most people dont understand about the media industry especially newspapers is that they do not make their money off subscriptions, they make it off ad revenue. Thats why they wont die because they will continue to be able to provide more eyeballs than anyother source in central Iowa whether they lose a ton of people or not. Toyota of Des Moines isnt going to stop spending millions per year because they changed to a subscription base.

    While subscription numbers do effect ad rates and ability to sell ads, they are no where near the most important factor in businesses making their decisions.
    This (along with your initial post in this thread) is accurate. You have a basic understanding of the print-to-online transition.



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