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    I don't know the key to success, but the key to failure is trying to please everyone.

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    Re: 1 million in royalties

    25% increase over 2010




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    Re: 1 million in royalties

    Wins bring in revenue. Who knew?



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    Re: 1 million in royalties

    It's been very apparent even in Dubuque that Iowa State's brand is spreading much farther and wider than ever before in my lifetime.



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    Re: 1 million in royalties

    Quote Originally Posted by ISUAgronomist View Post
    25% increase over 2010



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    Re: 1 million in royalties

    Are royalties 10 percent? $10 mill worth of cyclone stuff? Woah dude.



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    Re: 1 million in royalties

    I wonder how ISU / Iowa compare to places like Texas, USC, LSU, Alabama, etc.

    Last year's numbers, but interesting for the Big12: Texas Tech cracks Top 25 in retail royalties | College Sports Blog | Sports News | News for Dallas, Texas | The Dallas Morning News

    Here's another site that lists the Top schools according to one company, but doesn't have numbers.

    Auburn Doubled Merchandise Royalties With National College Football Title - Bloomberg

    Anyone able to find actual numbers for the top schools?



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    Re: 1 million in royalties

    Quote Originally Posted by Colossus View Post
    Are royalties 10 percent? $10 mill worth of cyclone stuff? Woah dude.
    If thats correct I figure on average a $20 a piece thats 500,000 purchases. That doesnt seem like all that much.

    Or more likely take 54,000 people that attend football games and it comes out to each of us made 9 purchases. That sounds more like me.



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    Re: 1 million in royalties

    Does any one think the "I State" logo is a small part of this? I really like that logo and love to get stuff with that logo on it.


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    Re: 1 million in royalties

    Quote Originally Posted by MeanDean View Post
    Does any one think the "I State" logo is a small part of this? I really like that logo and love to get stuff with that logo on it.
    It could be a small part of it but I think most of this has to do with the recent success of the athletic program. Just look at the attendance last year for football (I can't find anything to compare to last year). I am sure that this helped drive sales as there were probably more casual fans that attended and bought gear before a game.



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    Re: 1 million in royalties

    We might actually be picking up some bandwagon fans



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    Re: 1 million in royalties

    Quote Originally Posted by MeanDean View Post
    Does any one think the "I State" logo is a small part of this? I really like that logo and love to get stuff with that logo on it.
    I for one miss the cy logo. I state could be 3 other schools.


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  13. #13
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    Re: 1 million in royalties

    Quote Originally Posted by Cycl1 View Post
    I for one miss the cy logo. I state could be 3 other schools.
    Except it's not for any of those other schools and people now actually recognize our logo. I can walk down the street with an I-State ball cap and people notice it as Iowa State. The brand recognition is much improved.




  14. #14
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    Re: 1 million in royalties

    Quote Originally Posted by Cycl1 View Post
    I for one miss the cy logo. I state could be 3 other schools.
    Hey, apparently adding in some Indiana State, Illinois State and Idaho State money is working for the Iowa State bottom line!


    "There are five real good recruits in the state. We got three of them. One couldn’t get into school, and the other went to (the University of) Iowa...which is about the same thing." - Coach Johnny Orr

  15. #15
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    Re: 1 million in royalties

    I'm fairly sure nearly no one has heard of Illinois State, Idaho State, or Indiana State.

    I don't miss whirly bird Cy much at all, and I hated the I-State logo when it was unveiled. It's a great logo. Sharp, professional, and has been branded well with time on SportsCenter. And most importantly, no more blue.


    Last edited by IcSyU; 04-11-2012 at 09:38 AM.

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