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  1. #1
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    Market size of Big 12 additions...

    Here are some interesting stats:
    TCU: Dallas Market #5
    West Virginia..?

    Potentials:
    Cincy #26...(Columbus OH #35)
    Louisville: #55
    Salt Lake: #31

    Here is the complete list:

    US Markets (and 12+ population)



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    Re: Market size of Big 12 additions...

    Market size is interesting, but only part of the story. First, you have to ask what percentage of a market a team can deliver. Second, you have to have to ask what kind of a national brand does a team bring. The Big 10 didn't add Nebraska for market size.



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    Re: Market size of Big 12 additions...

    Only the Big10's TV model is market size so important. For them, since their money comes from cable providers they only care about the number of people in the area that subscribe to the cable/dish provider that they can sign on. For everyone else, the dollars are ultimately driven by ad revenue. So it actually matters to ESPN or Fox or NBC whether anyone is watching the games. So the popularity of the schools in the area really matter.

    So, take Rutgers for example. To the Big10 they could be very profitable as long as Rutgers is just popular enough to get the Big10 network on the local cable system. They also would then get the premium rate for all dish and Directv subscribers in the area. That would be a huge amount of money for them even if no one even flips a Rutgers game on. To the other conferences that run normal TV contracts, Rutgers is worthless. NYC is a lot of people, but no one gives a damn about Rutgers so their ratings wouldn't drive squat for ad revenue.

    This is very true in many of the Big10's cities. While they beat their chest about footprint and it does benefit them greatly, it doesn't matter so much for the Big12 unless the people care. Would the Big12 gain anything at all financially by adding Indiana, Minnesota, or Northwestern? No, because Indianapolis, Minneapolis, and Chicago don't give a rip about the local college teams. They're pro cities. But they bring in a whole lot more than Iowa to the Big10 because of the BTN.

    This is why losing Nebraska was a whole lot more damaging to the Big12 than losing Colorado. Denver is bigger than the entire state of Nebraska, but the only thing people in Denver care about is getting high, skiing, and Tebow.

    So, my point is that I don't care about how many people are within their footprint. How are they going to help the TV ratings? And I think that TCU and WVU will move the ratings better than Mizzou, but probably not as well as the sheep furkers.



  4. #4
    DistrictCyclone
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    Re: Market size of Big 12 additions...

    WVU has a sizable following in the DC area, where they're either the 2nd or 3rd most followed team (VT rules the roost, but it's arguable whether UMD or WVU takes 2nd).



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    Re: Market size of Big 12 additions...

    I was very surprised when a West Virginia game was on ABC in the Pittsburgh market rather than the Penn State/Illinois (I think) game.



  6. #6
    DistrictCyclone
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    Re: Market size of Big 12 additions...

    Quote Originally Posted by jsb View Post
    I was very surprised when a West Virginia game was on ABC in the Pittsburgh market rather than the Penn State/Illinois (I think) game.
    They have a decent following and a lot of alumni there (it's only an hour and a half from Morgantown to Pittsburgh), and WVU and Pitt are rivals in the same conference, so that makes sense. But you're right; you won't think WVU would outdraw PSU inside Pennsylvania.



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    Re: Market size of Big 12 additions...

    In the 19,000+ thread from hell a long time ago there was a reference to a study done on the demographics of football viewers. It took a bunch of factors into account. There were a few surprises (like Univ of Houston has essentially ZERO fan base despite being in a very large city). I found the study to be very enlightening but am too tired right now to go look but its there for those we really want to understand a lot of the TV viewership and eventually TV dollars behind the re-alignment.



  8. #8
    DistrictCyclone
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    Re: Market size of Big 12 additions...

    Quote Originally Posted by Rickybaby View Post
    In the 19,000+ thread from hell a long time ago there was a reference to a study done on the demographics of football viewers. It took a bunch of factors into account. There were a few surprises (like Univ of Houston has essentially ZERO fan base despite being in a very large city). I found the study to be very enlightening but am too tired right now to go look but its there for those we really want to understand a lot of the TV viewership and eventually TV dollars behind the re-alignment.
    Was it this?

    The Geography of College Football Fans (and Realignment Chaos) - NYTimes.com



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    Re: Market size of Big 12 additions...

    UT already delivers the Dallas market, so TCU is a moot point.



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    Re: Market size of Big 12 additions...

    Quote Originally Posted by ia8manfan View Post
    UT already delivers the Dallas market, so TCU is a moot point.
    Except to reinforce it with better ratings than it already has. Not moot.


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    Re: Market size of Big 12 additions...

    How much of of the SLC market does BYU really have since they are in Provo and Utah is in SLC? I'd think BYU's appeal would be bringing more of a "western states" market than than just SLC.



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    Re: Market size of Big 12 additions...

    Cincinnati delivering columbus? That's laughable. The local news here doesn't acknowledge the existence of any other teams in Ohio. The entire city lives Buckeye football.



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    Re: Market size of Big 12 additions...

    Quote Originally Posted by DistrictCyclone View Post
    WVU has a sizable following in the DC area, where they're either the 2nd or 3rd most followed team (VT rules the roost, but it's arguable whether UMD or WVU takes 2nd).
    Don't forget about Penn St. I see more Penn St. stuff than any other team (at least in MD).



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    Re: Market size of Big 12 additions...

    Quote Originally Posted by driegner View Post
    Cincinnati delivering columbus? That's laughable. The local news here doesn't acknowledge the existence of any other teams in Ohio. The entire city lives Buckeye football.
    I think the listing of Columbus was to compare the size of the markets of Cincy and Columbus. I doubt anyone thinks that U of Cincy would deliver the Columbus market to the Big 12.



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    Re: Market size of Big 12 additions...

    Quote Originally Posted by CarolinaCy View Post
    I think the listing of Columbus was to compare the size of the markets of Cincy and Columbus. I doubt anyone thinks that U of Cincy would deliver the Columbus market to the Big 12.
    Correct...just to show that Cincy is a larger media market than Columbus. Thanks.



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