Didn't the Big 10 learn its lesson with the "legends" and "leaders" debacle? The iowa/nebraska game will be called the "Heroes Game"...no joke! Apparently Hy-Vee is the title sponsor.
This actually makes me a little nervous. Hy-Vee drops sponsorship of the Cy-Hawk series to pick up this "rivalry"? There are a lot of ISU alums that are employed by Hy-Vee and work at the corporate office in West Des Moines. I'm guessing the end must be a lot closer for ISU-Iowa, as Hy-Vee doesn't really have a presence in the Big 12 area aside from Iowa, parts of Missouri and eastern Kansas. ISU is really going to need to start hitting the remaining Big 12 North teams to spark a rivalry so we can get some more sponsorships.
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