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  1. #1
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    New Big 12 Branding


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    Re: New Big 12 Branding

    Anyone else think Rhoads should have been "this is how we celebrate" and it's not even close?


    In 1984, I was hospitalized for approaching perfection.

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    Re: New Big 12 Branding

    Every coach wears a suit except for Mack Brown with the Texas polo. Nice.


    Since we are an elite team now, let's go get that One Cyclone Moment.
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    Re: New Big 12 Branding

    Where the heck is Tommy Tubberville?



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    Re: New Big 12 Branding

    Quote Originally Posted by CycloneErik View Post
    Every coach wears a suit except for Mack Brown with the Texas polo. Nice.
    He's trying to show how badly UT needs that money from the HS games: The head football coach is so underpaid he can't even afford a sport coat...


    "Don't worry Boss...they can't do nothin' 'til they're through sparklin'..."

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    Re: New Big 12 Branding

    Very smart approach. They've identified a small handful of brand attributes they're looking to own in the marketplace and are hoping those will differentiate them from the pack, with powerful imagery and stories to back it up. They need to hope it will resonate with key audiences by being believable and distinct. But it's good that the conference is doing this if they want to reposition themselves with the new identity minus Nebby and Colorado.



  7. #7
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    Re: New Big 12 Branding

    Quote Originally Posted by Al_4_State View Post
    Anyone else think Rhoads should have been "this is how we celebrate" and it's not even close?
    For sure...

    We may not celebrate as often as Texas, but Rhoads can lead it with the best of them



  8. #8
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    Re: New Big 12 Branding

    Quote Originally Posted by isuno1fan View Post
    Where the heck is Tommy Tubberville?
    Wow. Didn't even catch it. That's a slap in the face, either way.


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  9. #9
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    Re: New Big 12 Branding

    Quote Originally Posted by jbhtexas View Post
    He's trying to show how badly UT needs that money from the HS games: The head football coach is so underpaid he can't even afford a sport coat...
    I have a couple that are too big for me. I could send them down if it would help him out.


    Since we are an elite team now, let's go get that One Cyclone Moment.
    Make this one for the ages!




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  10. #10
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    Re: New Big 12 Branding

    Quote Originally Posted by Al_4_State View Post
    Wow. Didn't even catch it. That's a slap in the face, either way.
    Great. Now TT will be threatening to leave for the SEC. Hopefully TT was just at the bar and couldn't be bothered...


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  11. #11
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    Re: New Big 12 Branding

    Quote Originally Posted by isuno1fan View Post
    Where the heck is Tommy Tubberville?
    Too far of a drive.













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  12. #12
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    Re: New Big 12 Branding

    Quote Originally Posted by jbhtexas View Post
    Great. Now TT will be threatening to leave for the SEC. Hopefully TT was just at the bar and couldn't be bothered...
    Texas Tech threatening to leave the Big 12. What's next? ISU threatening to leave?


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  13. #13
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    Re: New Big 12 Branding

    Quote Originally Posted by jbhtexas View Post
    Great. Now TT will be threatening to leave for the SEC. Hopefully TT was just at the bar and couldn't be bothered...
    They were probably meeting with the SEC, and couldn't be bothered to be in two places at the same time. We all make tough choices, I guess.


    Since we are an elite team now, let's go get that One Cyclone Moment.
    Make this one for the ages!




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  14. #14
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    Re: New Big 12 Branding

    ...this is how we look confused...

    Seriously, what was this? Did they choose a new motto for us, "This is how we finish strong"?



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    Re: New Big 12 Branding

    tt got their rep from the video playing on the screen before the introduction of coaches...maybe they thought that that was good enough.


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