I suggest you contact Lara Hallgrimsdottir at Hunzicker. Lara is a true professional and will not try to blow smoke up your arse. She will help you price and prepare your property so you get the best return and a reasonably quick sale.
Basically, go through Hunziker and you'll be fine. We had Patty Grove sell ours and it sold on the first day. We ended up getting more than we expected. They are so big in Ames that everyone that I know goes to their site first. Nowadays, it is more important to be on a good website than who your agent is.
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