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  1. #1
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    Bringing Back the 1970's Cyclone Mark

    I recently submitted a comment to the ISU Trademark and Licensing Office. In a nutshell, I asked them to bring back the 1970's Cyclone mark shown here, but with a modern look that matches our current marks and athletic identities:


    Since we're the "Cyclones" I feel that we need a mark that actually shows a cyclone. The whirlybird sufficed, but this 70's logo is still one of my favorites.
    The Cyclone Fanatic logo is awesome and is what made me have this urge for a mark that is a side profile of a cyclone/tornado/etc.

    Here's my comment I submitted:
    Hello,

    My name is Colby. I am a recent ISU alumnus and a loyal Iowa State fan. I have a comment regarding the current marks for the university. I love the new Iowa state marks, logos, etc. However, I feel that since we are the "Cyclones" we should have at least one logo that shows a cyclone on it. The so-called "whirlybird" sufficed for it's time. My favorite one is from the 1970's found on your website here: <http://www.trademark.iastate.edu/marks/vintage/1970/1984VCCyclone.jpg>. Has Iowa State given any consideration into bringing back a "cyclone" into any of its marks? I'm not asking for any one logo to be replaced; I'm simply asking for a cyclone to be represented in a logo (and the Cy's head logo doesn't count in my mind since it's not a side profile of a tornado). A modern take on the 1970's logo I linked to would make me very happy.

    Thank you for your time and consideration on this matter.
    The Cy's head logo I referred to is this one:


    Before any of you try to sabotage this thread into an argument over whether or not we should have or shouldn't have changed our logo(s), let me say that my intention is not to replace any current logo, only to add a side profile cyclone to the marks we already have. I just want to hear your thoughts on resurrecting the 1970's side profile tornado mark with a modern look.

    Thoughts?



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    Re: Bringing Back the 1970's Cyclone Mark

    Quote Originally Posted by colbycheese View Post
    I recently submitted a comment to the ISU Trademark and Licensing Office. In a nutshell, I asked them to bring back the 1970's Cyclone mark shown here, but with a modern look that matches our current marks and athletic identities:


    Since we're the "Cyclones" I feel that we need a mark that actually shows a cyclone. The whirlybird sufficed, but this 70's logo is still one of my favorites.
    The Cyclone Fanatic logo is awesome and is what made me have this urge for a mark that is a side profile of a cyclone/tornado/etc.

    Here's my comment I submitted:
    The Cy's head logo I referred to is this one:


    Before any of you try to sabotage this thread into an argument over whether or not we should have or shouldn't have changed our logo(s), let me say that my intention is not to replace any current logo, only to add a side profile cyclone to the marks we already have. I just want to hear your thoughts on resurrecting the 1970's side profile tornado mark with a modern look.

    Thoughts?
    First off, I don't think that is a 70's logo. Unless I am mistaken that logo you have cited arrived with the Criner era.



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    Re: Bringing Back the 1970's Cyclone Mark

    Quote Originally Posted by ruxCYtable View Post
    First off, I don't think that is a 70's logo. Unless I am mistaken that logo you have cited arrived with the Criner era.
    Yup. First appearance was 1983.



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    Re: Bringing Back the 1970's Cyclone Mark

    This mark was used on football helmets from 1983 through 1986. It can still be found on some apparel items in retail stores.




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    Re: Bringing Back the 1970's Cyclone Mark

    If it wasn't associated with a period of time in which we weren't only terrible but were cheating I think more would get on board. To me, cy is a mascot and should never have been a logo. There is a difference...see Miami.


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    Re: Bringing Back the 1970's Cyclone Mark

    Regardless of what era it came from, I'd like it brought back with a more modern look. Sorry for not knowing what the primary mark was when I was born in '86.



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    Re: Bringing Back the 1970's Cyclone Mark

    Quote Originally Posted by colbycheese View Post
    Regardless of what era it came from, I'd like it brought back with a more modern look. Sorry for not knowing what the primary mark was when I was born in '86.
    The image you used actually has a date on it.



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    Re: Bringing Back the 1970's Cyclone Mark

    Personally, I thought that was one of the worst looking logos we've ever had.



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    Re: Bringing Back the 1970's Cyclone Mark

    The main things I like about that logo are its simplicity and that it features our nickname (rather than our mascot or a block letter).

    I thought a revamped version of the 80s logo was the way to go throughout the rebranding effort, but I honestly think a change now would just put us further back in gaining brand recognition.

    With that said, here is a quick and dirty chop job combining the new word mark with the previous Cy logo.
    Attached Thumbnails Attached Thumbnails Click image for larger version. 

Name:	Cyclone1.jpg 
Views:	14 
Size:	121.2 KB 
ID:	9396   Click image for larger version. 

Name:	Cyclone2.jpg 
Views:	13 
Size:	115.8 KB 
ID:	9397  


    TRUE AND VALIANT

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    Re: Bringing Back the 1970's Cyclone Mark

    We have a brand. Do you really want to go back to changing logos and coaches every three years again?


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    Re: Bringing Back the 1970's Cyclone Mark

    I loved that logo, even though it was before my time. It does look 70's-ish, though. I've been totally behind the logo changes...loved the walking Cy, liked the whirlybird as it fit in the 90's, love the I-State with its more classic look. BUT, I don't really care for the newest secondary marks. The barrel-chested Cy looks too much like Wisconsin and not like our mascot at all. The Cy head with the circle is too generic. I'd be all for a new secondary mark with an actual tornado in it. Then again, they're well past the point of changing their look too much and now into the realm of ridiculousness. Pick a look and stick with it. I was fine with the punching Cy for that, but oh well.



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    Re: Bringing Back the 1970's Cyclone Mark

    Quote Originally Posted by Stumpy View Post
    The main things I like about that logo are its simplicity and that it features our nickname (rather than our mascot or a block letter).

    I thought a revamped version of the 80s logo was the way to go throughout the rebranding effort, but I honestly think a change now would just put us further back in gaining brand recognition.

    With that said, here is a quick and dirty chop job combining the new word mark with the previous Cy logo.
    how about the "iowa State" part goes along the right side of the twister at like a 40 degree angle?




  13. #13
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    Re: Bringing Back the 1970's Cyclone Mark

    guck reminds me of Criner .................loser



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    Re: Bringing Back the 1970's Cyclone Mark

    Isn't the "whirly bird" still a logo...just without the blue?



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    Re: Bringing Back the 1970's Cyclone Mark

    Quote Originally Posted by jsmith86 View Post
    We have a brand. Do you really want to go back to changing logos and coaches every three years again?
    I don't think adding a Cyclone will "change the brand". I'm not asking it to replace any logo, mark, etc. that we have right now; just in addition to what we have right now. I think the I-State should stay on the helmets as long as CPR is happy with it. I just think having a Cyclone t-shirt with a cyclone on it makes sense. I guess I will have to buy a CF shirt for now.



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