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  1. #1
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    Primary Logo Change

    Along with Iowa State's new secondary logos, I noticed the primary logo was also adjusted slightly. It's barely noticeable, but the "State" letters are bolder and more spread out. I thought it looked better before. Can someone please explain why this was done?



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    Re: Primary Logo Change

    Add a : to the urls.



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    Re: Primary Logo Change

    Do you have examples?



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    Re: Primary Logo Change

    Quote Originally Posted by CyPanther14 View Post
    Along with Iowa State's new secondary logos, I noticed the primary logo was also adjusted slightly. It's barely noticeable, but the "State" letters are bolder and more spread out. I thought it looked better before. Can someone please explain why this was done?

    Cant see your pics....



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    Re: Primary Logo Change

    Current on ISU Trademark site:



    DSM Rag from 2009:


    Difference I can see is letter separation and TM larger. And the shadow lines on the I do not perfectly intersect as in older.


    Last edited by ISUAgronomist; 04-06-2011 at 07:18 PM.

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    Re: Primary Logo Change

    Quote Originally Posted by CyCrazy View Post
    Cant see your pics....
    Neither can I.

    Edit: Thanks isuaggie!



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    Re: Primary Logo Change

    Looks to me like the only truly noticeanle change is the letters in "state" no longer touch each other.


    Last edited by ISU_phoria; 04-06-2011 at 07:28 PM.

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    Re: Primary Logo Change

    well i will say that it does look better



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    Re: Primary Logo Change

    Maybe the new logo will look better on clothing, hats, etc. Since there will be a space between the letters. Other than that, I have no idea why it was done.


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    Re: Primary Logo Change

    the colors and shadows are different too. maybe the RAG pic is just a poor one, but the cardinal on that logo has a purple tint.



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    Re: Primary Logo Change

    Quote Originally Posted by cyclonedave25 View Post
    Maybe the new logo will look better on clothing, hats, etc. Since there will be a space between the letters. Other than that, I have no idea why it was done.
    I wish they would just pick one and stick with it. I am tired of all the adjusting and changing of logo's.



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    Re: Primary Logo Change

    Separation of letters creates "white space" between letters, which in turn, requires white to be added to the background of the logo. I've noticed the logo on new clothes has white trim around the entire logo as well. I'm sure the white background makes it easier/less costly to embroider on clothes and apply to hard surfaces, since it's more one solid block, instead of lots of cutout spaces.



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    Re: Primary Logo Change

    A little known fact about the primary logo is that the reason the "A" in state is the only letter placed in the "I" is that it reads vertically "IA" which is the abbreviation for Iowa. This was verified by someone that works in the Iowa State Trademark Licensing Office.



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    Re: Primary Logo Change

    Quote Originally Posted by PGreen ISU '92 View Post
    A little known fact about the primary logo is that the reason the "A" in state is the only letter placed in the "I" is that it reads vertically "IA" which is the abbreviation for Iowa. This was verified by someone that works in the Iowa State Trademark Licensing Office.

    Is that their actual reason? I was going with it's the middle letter of the word so symmetrically it has to go over the I



  15. #15
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    Re: Primary Logo Change

    Quote Originally Posted by jkeppy View Post
    Separation of letters creates "white space" between letters, which in turn, requires white to be added to the background of the logo. I've noticed the logo on new clothes has white trim around the entire logo as well. I'm sure the white background makes it easier/less costly to embroider on clothes and apply to hard surfaces, since it's more one solid block, instead of lots of cutout spaces.
    This could be, but it seems like the T's wouldn't be touching the I then. Who knows, maybe some people just think it looks better this way. Let's just pray ISU will decide to stick with these new logos.



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