The Qwest Center Omaha has had a nice run.
But change is coming.
By the end of August, the facility will don the name of CenturyLink, the Monroe, La.-based telecommunications company that is expected to close its $22 billion mergerdeal with Qwest Communications on April 1.
CenturyLink's name and green sunburst logo will replace everything from trash cans and hand dryers, to uniforms and the giant outdoor signage that currently carries the name Qwest and its Q emblem.
CenturyLink will pay for the expansive branding makeover, bringing a new flavor to Omaha's skyline and name recognition to the company something its leaders covet, since the company is mostly unknown to many Nebraskans who soon will be its customers.
All Qwest properties including Qwest Field in Seattle, home to the National Football League's Seattle Seahawks and Major League Soccer's Seattle Saunders, and Qwest Arena in Boise, Idaho will transition to the CenturyLink name and brand, said Danny Pate, who will serve as vice president and general manager for Nebraska operations.
Additionally, the company will swap out the Qwest signage atop the Omaha World-Herald building at 1314 Douglas St., which the Omaha World-Herald Co. purchased in 2006.
All Qwest properties will adopt the CenturyLink name, Pate said in a statement.