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    Colorado's $780,000 rebranding effort

    CU gets new logo in $780,000 rebranding effort - Boulder Daily Camera

    Three-quarters of a million dollars and two years of time, and that's what they come up with? Ready for the backlash from Boulder.


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    Re: Colorado's $780,000 rebranding effort

    Ummm...okay. Was this done in the last second by an intern?



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    Re: Colorado's $780,000 rebranding effort



    Give me $20 and 15 minutes with Paint and I think I could've pulled it off.



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    Re: Colorado's $780,000 rebranding effort

    I'm assuming some of that money went to marijuana, which also explains why it took 2 years to finish...



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    Re: Colorado's $780,000 rebranding effort

    why did it cost $780,000 to basically remove the buffalo outline from their football logo?



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    Re: Colorado's $780,000 rebranding effort

    What a waste of time, money, and PANTONEs...


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    Re: Colorado's $780,000 rebranding effort

    They must have hired the same agency that produced "Legends and Leader" as well as the Clevland Browns logo.



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    Re: Colorado's $780,000 rebranding effort

    LOL, I could have saved them buku bucks!



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    Re: Colorado's $780,000 rebranding effort

    Quote Originally Posted by chuckd4735 View Post
    I'm assuming some of that money went to marijuana, which also explains why it took 2 years to finish...
    Yes, they bought some marijuana. But they didn't buy deodorant and skipped more than enough showers to cover it.



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    Re: Colorado's $780,000 rebranding effort

    Quote Originally Posted by mapnerd View Post
    Ummm...okay. Was this done in the last second by an intern?
    it's not as easy to design a logo as you'd think, especially with a hangover from a $780,000 party



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    Re: Colorado's $780,000 rebranding effort

    They'd be foolish to change the helmet logo.


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    Re: Colorado's $780,000 rebranding effort

    Um, the logo is only a very small part of this - no doubt. Logo is just one part of branding.

    Regardless, It took me a bit to figure out what had changed with the logo. IMO, the old one was better.



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    Re: Colorado's $780,000 rebranding effort

    CU? They spent over 3/4 of a million and can't even get the two letters in the correct order?



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    Re: Colorado's $780,000 rebranding effort

    What were you all expecting - something as profound as the block-lettered "I-State?"

    Of course everyone's school has the coolest logo and everyone else's sucks.



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    Re: Colorado's $780,000 rebranding effort

    Quote Originally Posted by ISUFan22 View Post
    Um, the logo is only a very small part of this - no doubt. Logo is just one part of branding.

    Regardless, It took me a bit to figure out what had changed with the logo. IMO, the old one was better.
    From what I've read, the logo is actually the main part of the rebranding initiative (along with the typeface and institutional naming system).


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