Why not? it was a national craze. I mean, ffs if they are going to put your move in madden, you might as well make money on it. "Fear the brow" is trademarked i beleive.
Maybe because it is a distraction. Maybe because it raises questions about your sincerity. Maybe because it draws more attention to your celebrity status and you're planning on writing another book. But not because it is going to benefit your team in any way.
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