It's about ratings. In the case of Tiger, he's basically the only thing in the sport of golf that draws ratings. You do a story/highlight on Bubba Watson, and you're going to get your golf fans to watch, and that's about it. You put the focus on Tiger, and all of a sudden you've got more people watching.
Make no mistake, ESPN does what it does for ratings first. Telling the whole story and journalistic integrity are a lot farther down the list. It's frustrating, but it's reality.
My personal pet peeve is when they create a story out of nothing. Last year, Ron Jaworski made a comment on how he thought Colin Kaepernick could be a top 10-all time qb. For the next 24 hours, ESPN had all of their talking heads analyzing it. It was all over SportCenter, ESPN radio, ESPN.com, and everyone had to weigh in on their thoughts. They even interviewed Kaepernick about it. Where was the story? It was entirely manufactured.